Hype Style/Beauty

Published on November 1st, 2021 | by Dr. Jerry Doby

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MVMT and TAFT Create a Limited-Edition Watch and Boot Capsule

This just dropped last week, The Midnight Collection by MVMT x TAFT, shows a special edition collaboration between two brands born from disruptive roots and defined by a flair for the unexpected.

MVMT teamed up with Taft to co-design a limited-edition watch and boot capsule (sold respectively on their own e-commerce sites), combining their clean, modern design with Taft’s unique artisan approach and bold print treatments.

The Taft x MVMT Powerlane Watch is an automotive-inspired chronograph reimagined with Taft’s signature Jacquard textile design and features a rich black leather strap, with a dramatic black, rose gold and red color colorway to emulate Taft’s calfskin lining.

The Jack Boot x MVMT is their signature Jack Boot reimagined with MVMT’s modern, minimalist touch and trademark unexpected color pops. Featuring the collaboration’s exclusive Midnight floral cotton Jacquard weave, black hand-painted calfskin with red lining and treaded rubber for added grip and durability.



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Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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