Leica Camera Company Launches Timepiece Collection

Today, Leica Camera AGhas officially launched their highly anticipated timepieces, the LEICA L1 and LEICA L2. Drawing inspiration from previous engineering masterpieces made in Wetzlar, the watches’ exterior was conceptualized by Professor Achim Heine, who has designed numerous Leica products in the past, giving him a profound understanding of the company’s aesthetic principles. As a result, the watches contain subtle references to signature features from Leica’s rich history, including the delicate design of the watch hands and applied indices, the shape of the intricate stainless-steel case, the special knurling on the crowns, and the domed watch glass that recalls the front elements of a camera lens.

Both models are powered by a completely newly developed mechanical movement with manual winding and the movement is visible through the transparent back made of resilient sapphire crystal. Maintaining the credibility of ‘Made in Germany’ was extremely important to Leica, and the reason behind their partnership with Lehmann Präzision GmbH. The movement and most of the watches’ components were developed and produced in the Lehmann factory in Germany’s Black Forest region, ensuring an exceptional level of the vertical range of manufacturing.

The new Leica watches are a perfect combination of design and mechanical engineering. Besides the domed front crystal and the flat transparent back made of scratch-resistant sapphire crystal with double-sided anti-reflective coating, both watch models are distinguished by the patented push crown and its correlating status indicator on the dial. The push crown’s ability to reset the small second hand to zero is also a unique feature and adds yet another practical purpose to the timepieces aesthetically pleasing design. The timepieces will be available at Leica’s Los Angeles store on today, Feb 8^th and as time progresses, additional points of sale will be announced.

Featured Image: LEICA L1, $10,000 USD | LEICA L2, $14,000 USD

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Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.