James Somerville Empowers A New Generation Of Digital Creatives
Up until 2019, there was no de-facto hub where brands and companies could easily source top notch creator talent.
Even though the burgeoning internet was bringing about a world of new opportunities, sourcing quality creative help was still left relegated to the personal networks that company directors had.
As a result, the creator industry had no central conduit to the blossoming business world on the web.
Entrepreneur James Sommerville- the former head of design at Coca Cola- recognized this market gap and in 2019 set up the creator collective Known Unknown to offer the first turnkey marketplace where businesses, brands, and non profits could connect with talented creators to engage for projects, collabs, and even full time positions.
Through establishing Known Unknown, Sommerville effectively modernized the creative industry and has opened up a booming new marketplace for aspiring young designers, content producers, copyrighters, etc.
Beyond just connecting them to jobs, Known Unknown also serves as a forum for young professionals in the creative field to connect, share insights, and build commununal projects together.
For more information and to see how Sommerville’s collective is empowering a new generation of up and coming creatives, please visit Known Unknown.
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About the Author
Saqib Malik Saqib Malik is the Director of Prestige Perfections, world-class service providers in the fields of marketing, business development, reputation and crisis management.
