Rhyme Report Future - Vevo Back To The Basics art

Published on October 8th, 2022 | by Dr. Jerry Doby


Vevo and Future Release Exclusive Performance of ‘Back to the Basics’

Vevo, the world’s leading music video network, recently released Future’s Official Live Performance of “BACK TO THE BASICS” off his album I NEVER LIKED YOU. Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Future has previously worked with Vevo in 2019 on Official Live Performances of “Call The Coroner” and “Promise U That,” as well as a 2022 Vevo Footnotes for “WAIT FOR U.”

Official Live Performances are the flagship original content for Vevo, working with the biggest names in music – they are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Specifically tailored creatives meant to fit the vision of each individual artist chosen, these performances connect artists with their global audience of fans adding to their visual library.

“We’ve been looking forward to collaborating with Future again since we last worked together back in 2019,” says JP Evangelista, Vevo’s SVP of Content, Programming & Marketing, “He’s an icon in every sense of the word, from his fashion to his visuals to his lyrics, and we were so thrilled to have the opportunity to harness that energy into these incredible performances. It’s important for an artist to be fully present and involved with our Official Live Performances, and Future was incredibly intentional, prepared with a clear creative vision that he came ready to translate onto the screen for his fans. We’re so excited to finally be able to share these with everyone!”

Future collaborated closely with Vevo’s team to create a completely custom, otherworldly set meant to invoke feelings of vulnerability, infiniteness, and intrigue. Off-kilter yet alluring, menacing yet enticing, the space aims to match Future’s enigmatic persona that’s equally balanced in the public eye while still staying in the shadows. “BACK TO THE BASICS” starts off with Future bathed in a red tint, surrounded by a thick fog. He peers out from under a bucket hat as the camera slowly pans out, revealing him in a parking lot, the lighting slowly changing to illuminate the inside of the car and fade the exterior to black.




Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.

Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.

Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, and Vewd.

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Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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