Lifestyle/Art

Published on March 14th, 2023 | by Dr. Jerry Doby

Conor Mcgregor’s Proper No. Twelve Irish Apple: A Champion’s Spirit

I don’t feel it’s an overstatement that Proper No. Twelve Whiskey is smashing the competition with the NEW Proper No. Twelve Irish Apple. This is the brand’s first new addition to the portfolio since its launch in 2018. The brand was founded by multiple-weight MMA champion and entrepreneur Conor McGregor and Co-Founders Audie Attar and Ken Austin.

“I’m thrilled to announce the release of Proper No. Twelve Irish Apple,” said McGregor. “This new product and its magnificent flavor profile will crush the competition. We have worked on this liquid for years and have combined my award-winning whiskey that my fans know and love with delicious notes of crisp and juicy Irish apple with a smooth finish like no other. Proper No. Twelve Irish Apple is liquid gold and I’d never settle for less.”

Fans interested in getting a first taste of Proper No. Twelve Irish Apple can enjoy a shot during the Proper No. Twelve St. Patrick’s Day Pub Crawl in major cities across the U.S., check out the Pub Crawl Tracker.

Everything I’ve ever wanted when venturing into fruit-flavored spirits, this 70-proof liquid gold stands up to the royal competition, packing a sweet yet tart apple punch. It blends award-winning Proper No. Twelve Irish Whiskey with notes of crisp and juicy Irish apple, and honey sweetness, that offer a sweet cider aroma and smooth to the core finish.

For my taste buds, this has a superior flavor and gave me an adult smile remembering my trips to the apple orchard as a kid…great memories and Proper No. Twelve Irish Apple put me in an amazing place. I’m a straight shooter so of course, I gave it a go and poured it into a chilled glass…no ice for me. Everything in the documentation was totally on point…it holds its own with no mixer but I’ve got some recipe suggestions below for the home mixologists! If I had to give it a rating, I’d say this offering is a champion.

Conor McGregor – Proper No. Twelve Irish Apple

Proper No. Twelve Irish Apple is available in select stores nationwide or on Drizly for a suggested retail price of $24.99.

PROPER NO. TWELVE IRISH APPLE COCKTAIL RECIPES

Apple Ginger

Apple & Ginger

1 part Proper No. Twelve Irish Apple

3-4oz Ginger ale

Lime Wedge

Directions: In a glass, pour 1 part Proper No. Twelve Irish Apple. Top with Ginger Ale, garnish with a lime wedge and enjoy.

Apple Mule

Apple Mule

1.5 oz Proper No. Twelve Irish Apple

3-4oz Ginger Beer

Lime Wedge for Garnish

Directions: Over ice, combine Proper No. Twelve Irish Apple and your choice of ginger beer. Garnish with a lime wedge for a refreshing cocktail.

Apple Lemonade

Apple Lemonade

12 oz Proper No. Twelve Irish Apple

32 oz lemonade

Mix in pitcher for group serve

Directions: Fill a pitcher with ice. Add Proper No. Twelve Irish Apple and lemonade. Stir and enjoy with a group!

Apple Cran

Apple & Cran

1 part Proper No. Twelve Irish Apple

1 part cranberry juice

Splash of club soda

Lime wedge

Directions: In a glass, add Proper No. Twelve Irish Apple, cranberry juice and top with a splash of club soda. Garnish with lime wedge and enjoy!

Apple Smash

2 oz Proper No. Twelve Irish Apple

.75 oz lemon juice

Splash of fresh pineapple juice

2-3 oz club soda

Mint sprig for garnish

Directions: In a shaker, mix Proper No. Twelve Irish Apple, lemon juice and a splash of fresh pineapple juice. Pour over ice and top with club soda. Garnish with a mint spring and enjoy!

Proper Irish Apple Cider

2 oz Proper No. Twelve Irish Apple

4 Cups Apple Cider

6 Sticks of Cinnamon

4 Tablespoons Nutmeg

10 Cloves

Orange Zest

Orange twist

Directions: Over heat, combine Proper No. Twelve Irish Apple, apple cider, cinnamon sticks, nutmeg, cloves, and fresh orange zest. Pour into a heat-protected mug, garnish with an orange twist, and enjoy warm.

About Proper No. Twelve Irish Whiskey

Proper No. Twelve Irish Whiskey is a smooth blend of triple-distilled malt and grain whiskey aged for four years in bourbon barrels delivering a delicious taste with hints of vanilla, honey-like sweetness and toasted wood. The name Proper No. Twelve pays homage to McGregor’s hometown of Crumlin, located in Dublin’s District 12.

Conor McGregor, Audie Attar, Ken Austin, and Proximo Spirits launched Proper No. Twelve in September 2018. The brand experienced one of the most successful launches in the wine & spirits category, selling 200,000 cases in its first six months on the market.

For each case of Proper No. Twelve sold, five dollars is donated to First Responder organizations worldwide, adding up to $1 million annually. To date, the brand has contributed $1.9 million, with more to come. Proper No. Twelve retails at $24.99 and is bottled at 40% ABV (80 proof) and now 35% ABV (70 proof) for its Irish Apple varietal. It is available in the U.S. and internationally. For more information, please visit www.properwhiskey.com and follow on social media @ProperWhiskey. ©2023 Eire Born Spirits, Jersey City, NJ.

The Hype Magazine joins the team at Proper No. Twelve to say “Please drink responsibly.”

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Tags: Conor McGregor, Lifestyle, Proper No. Twelve, Proper No. Twelve Irish Apple Whiskey

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.