Published on March 22nd, 2023 | by Dr. Jerry Doby

Recap: ASCAP Hosts its Popular “On The Come Up Showcase” at SXSW

The American Society of Composers, Authors, and Publishers (ASCAP), the only U.S. performance rights organization (PRO) that operates as a not-for-profit, hosted its popular “On the Come Up” Showcase SXSW 2023 Edition, at Half Step in Austin, TX.

A massive electrical storm and torrential rain delayed the showcase for two hours, but the show went on and the performances did not disappoint. Hosted by DJ C. Devone, the event featured ten of the hottest Hip Hop and R&B artists on the rise, and soon to be on playlists everywhere:

●      21 Harold
●      Ashoka
●      Badda TD
●      evrYwhr
●      Goon Des Garcons
●      Jazzy
●      Joe Lew
●      Moxie Knox
●      Rot Ken
●      TK

Grammy Award-Winning R&B artist evrYwhr displayed stellar vocal range at ASCAP’s On The Come Up Showcase at SXSW 2023 at Half Step in Austin, TX on March 17. (Photo Credit: Erik Philbrook:ASCAP)
Multidisciplinary artist Moxie Knox gave a stellar performance displaying her smooth melodic vocals at ASCAP’s On The Come Up Showcase at SXSW 2023 at Half Step in Austin, TX on March 17. (Photo Credit: Erik Philbrook/ASCAP)
Brooklyn-based rapper Badda TD plays to the audience at ASCAP’s On The Come Up Showcase at SXSW 2023 at Half Step in Austin, TX on March 17. (Photo Credit: Erik Philbrook:ASCAP)
Rising Atlanta-based rapper Rot Ken on stage during performance at ASCAP’s On The Come Up Showcase at SXSW 2023 at Half Step in Austin, TX on March 17. (Photo Credit: Erik Philbrook:ASCAP)
California-native R&B singer:songwriter Jazzy is all smiles during her set at ASCAP’s On The Come Up Showcase at SXSW 2023 at Half Step in Austin, TX on March 17. (Photo Credit: Erik Philbrook:ASCAP)
Arkansas-native rapper Goon Des Garcons delivered a passionate set at ASCAP’s On The Come Up Showcase at SXSW 2023 at Half Step in Austin, TX on March 17.(Photo Credit: Erik Philbrook:ASCAP)
Triple threat, rapper, singer, and songwriter, Ashoka on stage at ASCAP’s On The Come Up Showcase at SXSW 2023 at Half Step in Austin, TX on March 17. (Photo Credit: Erik Philbrook:ASCAP)
Atlanta-based rapper 21 Harold delivered an incredible performance on stage at ASCAP’s On The Come Up Showcase at SXSW 2023 at Half Step in Austin, TX on March 17. (Photo Credit: Erik Philbrook/ASCAP)

“On the Come Up” is ASCAP’s annual platform which spotlights emerging R&B and hip hop artists, songwriters, and producers. The long-running showcase evolved as an ASCAP newsletter that helped introduce the music industry to chart-topping artists including Blxst, DaniLeigh, Miguel, Jessie Reyez, Fetty Wap, Tasha Cobbs Leonard, Tierra Whack, Jonathan McReynolds, Rico Nasty and many more.

Stay updated with the latest on ASCAP Rhythm & Soul:
Instagram: @ASCAPUrban
Website: https://www.ascap.com/

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Tags: ASCAP, On The Come Up Showcase

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.