Percival and Champion Reunite For Exclusive SS23 Capsule Collection: The Best, But Better

British menswear brand Percival and American sportswear giants Champion have once again teamed up to create a fresh new collection which dropped on 14th April. Percival’s commitment to subverting the classics of menswear shines through in this exclusive selection, paying homage to their roots in Soho by taking inspiration from old scout uniforms and badges across the embroidery on the collection.

The collaboration is a perfect amalgamation of both brands at their peak, playing into the tagline of the collection; The Best, but Better. Champion are widely regarded as the inventors of the hoodie and have a rich history of delivering stylish, practical sportswear to their customers.

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Percival bring their signature flair to the collection through embroideries around the Champion logo. One of the statement pieces of the collection is the navy sweatshirt, which features an array of embroidered badges which bring the garment to life in a nod to the scouts.

Chris Gove, co-founder of Percival, commented: “It’s been an honour to once again create a collection with iconic Champion styles. We’re really excited about the collection as we feel that at Percival, our London manufactured embroidery is the small flourish that gives it that edge over its non embroidered counterpart. Subverting the classics, or in this case the best, but better.”