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Published on November 29th, 2023 | by Dr. Jerry Doby


Incredible Group Sweetens the Deal with Jelly Belly®-Inspired Toys and Collectibles

Prepare to satisfy your sweetest cravings with the highly anticipated lineup of Jelly Belly® licensed toys and collectibles unveiled by the Incredible Group. This delectable collection comprises an array of squishy toys in diverse sizes, all fashioned after the iconic Jelly Belly jelly beans. What’s more, each toy is scented to perfectly replicate the original and beloved flavors of Jelly Belly beans.

Jelly Belly jelly beans by Incredible Group

This collaboration marks Incredible Group’s commitment to exploring, innovating, and sharing the finest toys and collectibles, and games within its market. The collection features squishy, scented, and collectible jelly bean toys, meticulously designed to mirror the classic shapes and scents of Jelly Belly beans. Available in two different collectible sizes and various packs, this latest launch is an absolute must-have for both kids and adults alike!

Jelly Belly jelly beans toys and collectibles

President of Incredible Group, Saul Sacks, expressed his excitement about the collaboration, stating, “Jelly Belly has become an iconic brand for candy lovers, and we’re thrilled to bring a new way for everyone to enjoy the gourmet jelly bean. We’ve worked to infuse this toy collection with as many of the iconic features of authentic Jelly Belly jelly beans, and we are genuinely proud of the result.”

Rob Swaigen, VP of Global Marketing at Jelly Belly Candy Company, shared in the enthusiasm, adding, “Jelly Belly is excited to partner with Incredible Group to introduce a new collection of toys that capture the vibrant colors, irresistible scents, and fun of our Jelly Belly jelly beans.”

As of this November, fans of Jelly Belly can indulge in this delectable toy line available at several retailers across North America:

Canada: Giant Tiger, Indigo, Party City Canada, Red Apple, Toys ‘R Us, Walmart Canada, Mastermind Toys, and independent retailers.

USA: Meijer, It’Sugar, FYE, Learning Express, and independent retailers.

About Incredible Group

Established in 2002, The Incredible Group has risen to prominence as a trusted leader in impulse items, licensed toys, and promotional incentive products in North America. Through its entities—Incredible Play, Incredible Novelties, and Incredible Incentives—the group delivers top-notch toys, games, novelties, and customized promotional items.

For more information, visit Incredible Group.

About Jelly Belly Candy Company

Originating in 1869, Jelly Belly Candy Company ventured into creating Jelly Belly jelly beans in 1976. Family-owned and operated across generations, the company continues to sell Jelly Belly products worldwide.

For more information about Jelly Belly and its confections, visit Jelly Belly.


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About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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