Gatorade Launches Gatorade iD with DJ Khaled Capsule Collection
In a groundbreaking move, Gatorade enters a new digital era with the official launch of Gatorade iD, a personalized and free membership platform. The launch is accompanied by an exclusive collaboration with DJ Khaled, known as the “Gatorade x DJ Khaled” capsule collection. This collaboration marks the beginning of a series of Gatorade iD drops, providing exclusive access to members. Read my take on the announcement below.
Gatorade x DJ Khaled Capsule Collaboration
Available for purchase exclusively on Gatorade.com starting Thursday, February 8 at 10:00 a.m. ET, the “Gatorade x DJ Khaled” capsule collaboration features a DJ Khaled-personalized Gx Bottle and towel, complemented by a Jordan Brand hoodie sweatshirt, all for $140.
Gx Bottle: Celebrates the vibrancy of DJ Khaled’s hometown, Miami, FL, with a unique design.
Towel: Infuses DJ Khaled’s “We the Best” energy into the iconic Gatorade towel used by professional athletes worldwide.
Jordan Brand Hoodie: A heavyweight French terry pullover merging the iconic brands of Gatorade, We The Best, and Jordan Brand.
DJ Khaled expresses his excitement, stating, “I’ve loved Gatorade since I was a kid, and to this day, I have it in the studio with me to fuel my creativity. I’m so blessed they gave me the keys to create this legendary capsule. Gatorade, We The Best, and Jordan Brand… we all icons, and this is just proof!”
Gatorade iD: A Personalized Membership Experience
Gatorade iD, a free membership platform, is designed to cater to the unique journey of every athlete. Leveraging data, athlete insights, and digital innovations, it provides exclusive benefits, including personalized equipment, limited edition drops, discounts, and free shipping on any purchase.
Personalized Bottles: Users can upload their team logo, choose from 30 pre-loaded mascots, and select from over 10 colors and patterns to create their personalized bottle.
Anuj Bhasin, Gatorade’s Chief Brand Officer, states, “In the future, Gatorade iD will add rewards and broader personalization to become each athlete’s curated corner of the Gatorade universe.”
Follow @Gatorade for the latest updates and news on future Gatorade iD collaborations.
Future of Gatorade iD
Looking ahead, Gatorade iD members can expect more expansive personalization options, access to limited edition drops, additional discounts, rewards, and points-earning opportunities with every purchase throughout 2024 and beyond.
For the latest information, visit www.Gatorade.com, and stay connected to the ever-growing Gatorade universe.
All images courtesy of Gatorade for editorial use
