#RICHAXXHAITIAN - Mach-Hommy, KAYTRANADA, & 03 Greedo The Hype Magazine: Unveiling the Pulse of Urban Culture - From Hip Hop to Hollywood! Explore a Diverse Tapestry of Stories, Interviews, and Impactful Editorials Spanning Fashion, Gaming, Movies, MMA, EDM, Rock, and Beyond! www.thehypemagazine.com - The Hype Magazine The Hype Magazine - News From Hip Hop To Hollywood!

no image

Published on June 7th, 2024 | by Jameelah "Just Jay" Wilkerson



Embed CodeIframe

Mach-Hommy released #RICHAXXHAITIAN, a wide-ranging and ambitious album that embodies the ethos of his homeland of Haiti and its diaspora. This weekend, on Haitian Flag Day, the acclaimed artist starred with KAYTRANADA and 03 Greedo in the video for the album’s title track “#RICHAXXHAITIAN.” Directed and edited by Lasheef Ecks with co-directors Maxx and Madison, the richly symbolic video fits the song’s summer-ready vibe, while depicting a glorious vision of a utopian future for Haiti and its people. Set in sunny Southern California, the short film purposefully evokes the glamor and class of Old Hollywood, as Mach, Greedo, and KAYTRA perform by the pool with a cadre of water nymphs, all dressed in white. When the sun goes down the party moves inside, the three artists and the nymphs furiously dance, exorcizing years’ worth of demons via the power of music. Towards the end of the video, L.A. native 03 Greedo performs in his home city, dramatizing the union of street culture and high art that Mach-Hommy has perfected during his illustrious career.

The futuristic “#RICHAXXHAITIAN” is the first music video from #RICHAXXHAITIAN, the fourth album in a tetralogy of albums that examine Mach-Hommy’s relationship with his homeland, following 2016’s H.B.O. (Haitian Body Odor), and his two acclaimed 2021 albums, Pray For Haiti and Balens Cho (Hot Candles). #RICHAXXHAITIAN is a small musical panacea for his homeland amidst poverty and political strife, combating the public’s negative images of Haiti by focusing on the greatness and prosperity of the country’s diaspora. Over the course of the album, Mach-Hommy emphasizes the country’s potential, strategizing ways that his troubled homeland could become an exemplar of Black cultural and economic excellence.

#RICHAXXHAITIAN garnered massive acclaim upon its release, earning coverage from the likes of Pitchfork, HYPEBEAST, NPR, CLASH, and many others. The album welcomes collaborators new and old to help flesh out Mach-Hommy’s sound, including Black Thought, Roc Marciano, Tha God Fahim, Your Old Droog, Drea D’Nur, and Big Cheeko, plus producers like Grammy-winner Conductor Williams, Grammy-nominated producer Quelle Chris, longtime associate Sadhu Gold, and others.

Attempting to transform our modern dystopia into a utopia using only his rhymes and force of will, Mach-Hommy invites us all, from his most loyal investors to his freshest fans, to imagine a brand new world. With #RICHAXXHAITIAN, that seemingly impossible dream creeps ever closer.

“I’ve always wanted to rep for Haiti and the cultural and intellectual richness we’ve provided the world,” Mach-Hommy says. “From our musical styles like kontradans that have influenced world music, our natural resources which provide so much raw material for so many important advancements in technology, our thinkers that pioneered philosophical movements and Black pride, and our spiritual leaders who kept the religious traditions of Guinea alive and intact, the religious traditions of Ayiti….”

About the Author

Publisher and CEO of The Hype Magazine. Follow me on Twitter @HypeJustJay

Leave a Reply

Back to Top ↑