Who Is?/Official Hype

Published on December 1st, 2015 | by Jameelah "Just Jay" Wilkerson


Who is Woodrow? #OfficialHype

As you see your self, who is Woodrow?

I Am Not A Rapper! Woodrow is the voice of the Mississippi Delta & an urban leader of my generation! The narrator of this untold tale. Boss & employee at Block Market Ent & a hidden hand in entertainment & politics. #iWork4ME

Tell us about your current project?

My current project is entitled “You’re Welcome” w/ Hit Singles like “We Run The Streets” featuring Bigg V, Hollywood Luck, & Goldmouth, “That Feeling” featuring Don Trip & Jordan Jordan, “Yea Yea” featuring Hustle Team Banga, & “Green Lights” w/ guest appearances by Fleetwood, K Mel, & more… I’ve been working with MPK, TM88, Denali, HittMannTraxx, G Rell, Smash, SL305 & more producers to make this a classic album. This work will be released in 2016. Stay tuned…

What’s happened in your career that makes you feel this is the industry for you?

Being acknowledged by major brands such as The Hype Magazine of course. This is like the last frontier for my region (The Mississippi Delta). My hood is often referred to as the poorest region in the poorest state in the U.S. Seeing is believing & most don’t believe in this industry because noone has made it big in Hip Hop from my region. Filled with doubt & content, my operation stands as a symbol of hope. I never really wanted to rap, I was told by several of my peers and elders that I’m the one. They expect more out of me & I have to prove them right. Chosen

What makes you the next great happening?

Timing & preparation. I feel like I finally have the resources & personal clarity to maximize my potential. In this era of trendy repetition & melody, the game seems to be steering towards raw passion again. I have alot to offer this game. In the midst of my climb, I will pull others to new heights with me. Stars aligning, S/O Orion!

Are your currently signed to a label or have any situation in the making?

I have been in discussion with labels for almost a decade now. I’m really not interested in that route anymore. I signed myself in 2008. Since then I’ve had agreements with Zaytoven, Slip N Slide Records, & etc. I recently formed a partnership with a pioneer of my region, VP of CoolRunningDJs “DJ Bigg V”. We collaborated on the new single with Goldmouth & Hollywood Luck entitled “We Run The Streets” while he toured Europe. I’ve also been pushing the Belaire Rosé brand w/ Black Bottle Boys & working w/ Ciroc Boyz South based in Atlanta. I chased the dream for several years to no avail. I kept trying until I saw my own resume & paper trail. Then I realized that I was already doing everything the labels were doing. I was already doing shows, pressing material, selling merchandise, & accrued revenue. So I decided to set up shop & make THEM come to me. I took my knowledge from the streets & applied it to this game. Find or create quality product, pay the plug (Overhead) everytime & satisfy the clientele(Consumers). Business is business. Block Market

Who and what are your influences?

My kids & The Mississippi Delta… I don’t want my children born in the hole I came out of, & the cloud of doubt in my region serves as more fuel to my fire. My motto is #SomebodyGottaDoIt!

What should people expect from your upcoming 2016 projects?

Quality & Truth… “You’re Welcome” In advance!

Is there anything you would like our readers to know?

No matter how bad you think your circumstances are, there is always someone in a worse position. Be grateful. Nothing happens overnight, & nothing good comes easy. Everytime you reach a higher level of success, expect more difficult obstacles. The greater the task, the greater the reward. It’s like a video game, in order to win at Super Mario Brothers, you have to beat King Koopa. WORD

Last but not least, HYPE wants to know…What’s your CRAZIEST “Where they do that at?!” moment…

Fall 2014, I was dealing with more adversity as I fought for my freedom. I had a 6 figure bond & hired the best lawyer in the city so money was tight. They took my vehicle, property, & froze my bank accounts. I was posted on the hottest block in East Memphis, low on cash, case on my head, & no real love in sight. So I went back to Mississippi to get my stuff together. While I was there, I attended a middle school football game. Faculty and staff were there and I saw one of the teachers was my classmate from high school. We began chatting, & she said ” I have been trying to get in touch with you for a while.” I was like ” Really? Why? What’s up?” She said that a student of her’s a few years back did a presentation about me in class for Career Day. I just stared in a daze of astonishment like “WTF.” She said that he stated my full name, hometown, listed my projects up to that point, & referred to me as his idol. At that moment, I knew that I would have to analyze my purpose & monitor my moves more. It’s always been bigger than rap for me. That was the exclamation point.

I am grateful for this opportunity. I would like to thank The Hype Magazine & staff for this platform to present my talents & the constant support. Big S/O Jay, Jerry, Keith, Daja & the whole team. Salute

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About the Author

Publisher and CEO of The Hype Magazine. Follow me on Twitter @HypeJustJay

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