Interviews

Published on May 7th, 2020 | by Darren Paltrowitz

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ZaeHD & CEO On Signing To RCA Records, Building A Loyal Fanbase, Little Rock, Future Plans & More

Born in Little Rock, Arkansas, the long-time friends that make up the rising rap duo ZaeHD & CEO are heating up in 2020 following a breakthrough year in 2019. Popular on YouTube, TikTok and Triller alike, the newly-signed RCA Records artists started out by making catchy choreography, notably creating viral “Shoot” dance with BlocBoy JB. They went on to go viral with their songs “Cookie Shop,” “ROSCOES,” “SIX’FO,” “ALL IN,” “HUMPTY DUMPTY” and “SMASH” on TikTok. That breakout success would lead to over 77 million streams worldwide, on Spotify and Apple alone, and plenty of big-name fans, including Justin Bieber, Drake, Chance The Rapper, Lizzo, Shaquille O’Neal and Jessica Alba.

Beyond announcing their signing to RCA last month, ZaeHD & CEO also announced a new single, “At The Door.” Featuring TisaKorean, “At The Door” is immediately catchy and its music video was directed by Jason Linder. I had the pleasure of speaking with both ZaeHD and CEO on May 7, 2020 via Zoom on behalf of The Hype. As embedded below for your viewing pleasure, the three of us spoke about “At The Door,” the duo signing with RCA earlier this year, future plans and plenty more.

More on ZaeHD & CEO can be found online via www.highdefgang.com, www.rcarecords.com/artist/zaehd-ceo, and www.youtube.com/lilzaehd.


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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of the bi-weekly "Paltrocast With Darren Paltrowitz" podcast, as co-produced with V13 (formerly PureGrainAudio.com). He has also co-authored two published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), with a second podcast set for a June 2020 launch.


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