Published on May 7th, 2020 | by Darren Paltrowitz0
ZaeHD & CEO On Signing To RCA Records, Building A Loyal Fanbase, Little Rock, Future Plans & More
Born in Little Rock, Arkansas, the long-time friends that make up the rising rap duo ZaeHD & CEO are heating up in 2020 following a breakthrough year in 2019. Popular on YouTube, TikTok and Triller alike, the newly-signed RCA Records artists started out by making catchy choreography, notably creating viral “Shoot” dance with BlocBoy JB. They went on to go viral with their songs “Cookie Shop,” “ROSCOES,” “SIX’FO,” “ALL IN,” “HUMPTY DUMPTY” and “SMASH” on TikTok. That breakout success would lead to over 77 million streams worldwide, on Spotify and Apple alone, and plenty of big-name fans, including Justin Bieber, Drake, Chance The Rapper, Lizzo, Shaquille O’Neal and Jessica Alba.
Beyond announcing their signing to RCA last month, ZaeHD & CEO also announced a new single, “At The Door.” Featuring TisaKorean, “At The Door” is immediately catchy and its music video was directed by Jason Linder. I had the pleasure of speaking with both ZaeHD and CEO on May 7, 2020 via Zoom on behalf of The Hype. As embedded below for your viewing pleasure, the three of us spoke about “At The Door,” the duo signing with RCA earlier this year, future plans and plenty more.