Seattle-Bred Rapper Royce The Choice Drops Off Saucy New Single + Video “I AM”

Announces Debut Album Aesthetics

Seattle rapper Royce The Choice, formerly known as Choice, is back by popular demand to release new single“I AM” with accompanying visual.

The fully independent artist delivers a bold performance on the hot new record that confirms his impending takeover of 2021. Boasting heavy-hitting production from DukeDidIt, “I AM” delivers always-in-pocket witty wordplay and a unique west-coast swagger.

Taking cues from the song, the music video flexes the rapper’s unshakable confidence and makes us wish we could be him too.

The single leads the way into Royce The Choice’s independent debut album, Aesthetics, which is set to release this Spring.

“I’ve been at this for a long time but I think this is the most authentic to my origin that my sound has been — working with DukeDidIt and GMK of the MNVRS on this project. I did a lot of producing on it as well. I promise you it’s only the beginning.” – Royce The Choice

Widely known for co-writing Fergie’s hit single “L.A. Love (La La)”, Royce The Choice is also noted for his performances on Revolt TV network, SWAY’s Universe and Funkmaster Flex’s hit radio show. In the fall of 2020, he released a follow up project, Rich Off Mackin 2, alongside industry mate RJMrLA, receiving insider praise and huge fan response with coverage from top industry outlets.

Unlike many other artists of his ilk, Royce prides himself on being an eclectic artist that navigates on a broad spectrum, sonically. His debut project, Aesthetics, looks to bring the Seattle scene savior to the forefront by showcasing his bold and brazen approach to production, style, and flair by sharing a wide and versatile collection that brings out the best of what he has learned and developed over the years.

For more info on Royce The Choice:

Instagram | Twitter | Spotify

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.