BAKES: Building His Career From the Ground Up
Rapper and songwriter Bakes is an independent artist based in San Diego who has been working in the music industry as a self-contained musician for the past decade. A creator with absolute control over his vision, Bakes has always had a “do-it-yourself approach” when it comes to navigating the industry. Having recently released his album, From the Ground Up, the rapper recounts his life experiences that have served as a foundation for building and growing himself.
Born in the San Francisco Bay Area, Bakes was a musically inclined kid with a hip hop personality. Although he did not pursue a music career until after college, hip hop culture always resonated with him growing up. Icons such as Kanye West, Eminem, and Jay-Z were not just the inspirations for his personality, fashion, and style, but they were also great artists to observe. Bakes considers himself a “student of the game” not only because of the artists he has studied in the realm of hip hop, but also because of the learning experiences his career has provided. From doing his own marketing, branding, and management, he has studied the in and outs of the hip hop business.
Bakes is very lyrical when it comes to his songwriting. He aligns his wittiness, wisdom, and his various life experiences in his storytelling. Additionally, he is very diverse with his musical vibe, from using classic old-school influences to using more modern and new-age sounds. He’s not trying to say something average with his music, and it’s important for him to include insightful messages within his lyrics. From the Ground Up offers exactly that, as he recounts how he built his career from the ground up. While establishing himself as an artist in the past few years, Bakes has laid a solid foundation that is enough to grow on, and it feels like he’s building his “own little world” and his “own little city.” While detailing his music journey, the songs are also very purpose-driven and focus on the power that manifestation plays as Bakes raps about the life that he’s working for.
An artist’s image goes hand in hand with their brand. Although artists will find themselves in positions where they revamp their vision and image, along with the energy they want to put out to the world, it’s all part of the process. Bakes has used this past pandemic to revisit, recenter, and replant himself as an artist and has refreshed his musical catalogue. He sees himself not just as a musician, but also as a brand and a business. One of his favorite sayings is, “Your vibe attracts your tribe.” With the energy he spreads, Bakes hopes to build a community of people who can really resonate with his style and energy. With the release of his most recent album, it’s a great time for people who have discovered him to see how much he will grow with his upcoming projects.
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