Sprite Drops New Commercial Celebrating Young Black Creators

I’m impressed by Sprite’s new television commercial titled, “Dreams.” The 30-second spot showcases the young Black creators’ resilience and gives viewers a window into the creators’ process as they work to bring their dream projects to life during the 2020 quarantine.

To create this ad, Sprite drew inspiration from the famous Langston Hughes poem by the same name and worked with a diverse group of up-and-coming creators to prominently feature them honing their respective crafts.

This new brand campaign is all about Sprite taking tangible action to help young Black creators realize their dreams, building on the brand’s “Thirst for Yours” platform – launched in 2019 – a multi-year program aimed at amplifying Black voices and giving young creators the tools and opportunities they need to take their craft to the next level.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.