Published on July 19th, 2021 | by Dr. Jerry Doby0
As the US Podcast Market Heats Up The Radcast is Starting to Sizzle
The US podcast market has grown into a multi-billion dollar industry with little slow down on the horizon. And yes, that is a “B” for billions. Data from eMarketer estimates that the number of US podcast listeners will increase 16.0% year-over-year (YoY) to 106.7 million in 2021. Marketing influencer Ryan Alford is at the forefront of that growth with his now 3-year old podcast aptly titled The Radcast.
Leveraging his growing social media following and coveted verified status across Instagram, Facebook, and TikTok Ryan has built The Radcast into one of the fastest growing marketing and business podcasts in the US. The show now averages over 500 audio downloads a day and over 15,000 downloads a month across all platforms with 82% percent of the audience based in the US. But The Radcast is growing into a multi-media content giant with both the audio and video fully produced specifically for the format with over 20,000 video plays per episode across all channels.
As the CEO of fast-rising digital ad agency RADICAL, Ryan keeps marketing as the guidepost topic for The Radcast but he has not been afraid to mix in a blend of pop culture, comedy, and overall trending topics. All of these subjects come to life via two central show formats including a weekly guest edition and their Friday marketing and advertising news segment. “I think we have a bit of a sea of sameness happening with most business podcasts so we aren’t afraid to be ourselves, let the topics fly and live up to our agency name of RADICAL” says host and Radcast creator Ryan Alford. One listen to the weekly news segment verifies this stance as topics ranged from Subway Tuna content to the latest trending dance videos on TikTok. “ Our listeners constantly tell us they are learning marketing while also being entertained and that is the ultimate goal with the show” says Alford.
The guest lineup for the show is equally impressive with names as big and varied as ESPN fan-favorite journalist Marty Smith to marketing legend Christopher Lochhead. Recently recorded or scheduled guests include The Bachelor show’s Ben Higgins, celebrity life coach Tim Storey, Founder of Mess in a Bottle (a Target store hot product) Kalilah Wright, and Whoop fitness tracker founder and CEO Will Ahmed. As the host Ryan comes across as both endearing and truly interested in guest stories. This approach leads to both good dialogue and a willingness by the guests to open up and share more specific strategies and insights that perhaps aren’t typical in the podcast format. “ I have a natural curiosity about me and I also really enjoy building relationships in this format. I think that leads to candid and honest dialogue” concludes Alford.
The podcast market is one of the fastest growing ad and media platforms in the US and The Radcast seems destined to be one of the next names to strike mainstream gold.