Rhyme Report

Published on December 11th, 2021 | by Dr. Jerry Doby

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Smino Reveals New Album Name and Performs “I Deserve” on “Bear Witness, Take Action 3” Hosted by Comedian Teddy Ray, Common and Keke Palmer

If you aren’t up on the YouTubeOriginals limited series Bear Witness, Take Action 3, I’m about to hip you to one of the most important series to hit the streaming info sphere in 2021, hosted by Common and Keke Palmer, the series presents top personalities from various walks of life and industries to give them a platform to speak openly about MAJOR ISSUES!!! To be sure there are other worthy shows that try to accomplish this mission with amazing effort but THIS ONE is special in my opinion and not to be missed…check out the official line on the episode with Smino and the entire series below:

YouTube Originals released “What Say What?!” which features rapper Smino who revealed his new upcoming album name Love For Rent and performed his hit song “I Deserve.”

The special is part of “Bear Witness, Take Action 3,” a 6-part special event series hosted by Common and Keke Palmer that focuses on issues and stories as seen through Black creators’ perspectives, with bespoke content pieces around race, culture, and everything in between.

Hosted by ,, “What Say What?!” gives Smino a platform to speak his mind…and his lyrics. No bright lights on a big stage. Everything is stripped down to its core… the set, the music, and the artist… leaving room for the artists to invite their fans into their world like never before.

Common and Keke Palmer break down the episode

All episodes from the YouTube Originals six-part special event series, “Bear Witness, Take Action 3,” hosted by Common and Keke Palmer, are available now to stream only on YouTube:

  • “What Say What?!” Presented by Hoorae on Issa Rae Presents 

Hosted by comedian Teddy Ray, “What Say What?!” will give his featured artist, Smino, a platform to speak his mind…and his lyrics. No bright lights on a big stage. Everything is stripped down to its core… the set, the music, and the artist… leaving room for the artists to invite their fans into their world like never before.

o   Watch the special HERE.

o   Watch the special breakdown with Common and Keke Palmer HERE.

  • “Sole Swap with Jacques Slade” Presented by Jacques Slade

Jacques Slade, one of the most well-known and respected voices in the world of sneakers, leaves his collection behind to step into the shoes of the world’s most engaging personalities. For this episode, we meet with musical artist and burgeoning activist, Tinashe. Through the lens of this day in the life experience, Jacques will find out what it takes for her to keep creative control over her art, address her fears head on, and live her life as an advocate for social justice.

o   Watch the special HERE.

o   Watch the special breakdown with Common and Keke Palmer HERE.

  • “Super Zeroes” Presented by Raynday Gaming 

Narrated by three-time Emmy winner Sterling K. Brown, this animated short seeks to champion diversity by showing the power of a marginalized group of mislabeled misfits a.k.a., The Super Zeros. Set in a place far, far away, yet not much different than our world, this story is about a special group of unlikely heroes who, despite all odds, decide to take on a formidable foe.

o   Watch the special HERE.

o   Watch the special breakdown with Common and Keke Palmer HERE.

  • “Tracing the Trend” Presented by Asia Jackson 

In this special, YouTube star Asia Jackson explores hip hop culture’s influence on Asian culture where she interviews artist Guapdad 4000 and experts Sophia Chang and Danyel Smith to analyze the origins of popular hip hop trends across music and fashion in an attempt to give credit where credit is due.

o   Watch the special HERE.

o   Watch the special breakdown with Common and Keke Palmer HERE.

  • “HIV: Living Positively” Presented by King of Reads 

Justin James invites viewers to hear what it means to be a Black, queer person living with HIV by hosting a roundtable discussion with other members of the community: Dominique Jackson, George M. Johnson Byron Jamal, Chef M, Marnina Miller and Kia LaBeija. By listening to their stories, James  will highlight the importance of so many who haven’t been able to do the same because of barriers to care, shame and stigma.

o   Watch the special HERE.

o   Watch the special breakdown with Common and Keke Palmer HERE.

  • “If I Ruled the World” Presented by The Grapevine

The Grapevine hosts, Ashley Akunna and Donovan Thompson, invite actor Logan Browning (Dear White People) and Dr. Mariel Buqué to discuss the state of society and what it could look like if we dared to imagine a better version of the world. This utopia will appear on screen via animation which gives the guest and YouTube an incredible opportunity to paint the picture of a more positive Earth that could come about through activism, change, and a revolution of the mind and spirit.

o   Watch the special HERE.

o   Watch the special breakdown with Common and Keke Palmer HERE.

From the #YouTubeBlack Voices Fund, the third installment of “Bear Witness, Take Action” focuses on issues and stories as seen through Black creators’ perspectives, with bespoke content pieces around race, culture, and everything in between. Returning hosts Keke Palmer and Common sit down with each creator to unpack their short film and help viewers understand the “what” and “why” behind the creators’ work and how they can help change the world.  In addition to having the specials featured on each creators’ YouTube channels, a comprehensive version including all content with the host Q&As will be released on the YouTube Originals channel.

“Bear Witness, Take Action 3” has handed the mic to Black creators to each explore a topic related to the diversity of Black life and culture. For each project, creators were provided with funding and assigned a production partner to help execute their collective vision and showcase the uniqueness behind each creator. The first two installments of “Bear Witness, Take Action” premiered in 2020, and the special was the first project to come from the #YouTubeBlack Voices Fund dedicated to amplifying and developing the voices of Black creators and artists and their stories. This global fund will be used to acquire and produce YouTube Originals programming, and to directly support Black creators and artists to help them thrive on YouTube.

“Bear Witness, Take Action 3” is produced by Hoorae Media and Fly On The Wall.  Susanne Daniels is Global Head of Original Content for YouTube. Alex Piper is Head of Unscripted for YouTube Originals. Margaret Burris, Nicole Emanuele, Amanda Olszewski and Sam Burwell from the YouTube Originals development team will oversee the project for the global platform.



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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