Photos: The Chainsmokers and JAJA Tequila Kick Off Big Game Weekend in Style

The Chainsmokers and JAJA Tequila kicked off the Big Game weekend in the best way possible at the MaximBet Music at the Market powered by DirecTV.

Grammy-winning duo and JAJA Tequila co-owners Alex Pall and Drew Taggart of The Chainsmokers performed a fun and energetic set, including their new single “High,” to an excited crowd. Throughout the evening, guests enjoyed delicious JAJA Tequila cocktails including the JAJA Kickoff Mule (JAJA Tequila Blanco, ginger beer & lime) and the JAJA Tailgate Paloma (JAJA Tequila Reposado, sparkling pink grapefruit & lime). While working on new music, The Chainsmokers have also been hard at work creating fun and unique fan experiences for JAJA Tequila. The MaximBet Music at the Market powered by DirecTV event featured a 1980’s retro-futuristic theme complete with arcade games, celebrity poker tournaments and more!

LOS ANGELES, CALIFORNIA - FEBRUARY 12: Andrew Taggart and Alex Pall of The Chainsmokers attend The Chainsmokers and JAJA Tequila celebrate Big Game Weekend at the MaximBet Music at The Market powered by DirecTV at City Market on February 12, 2022 in Los Angeles, California. (Photo by Presley Ann/Getty Images for JAJA Tequila)
LOS ANGELES, CALIFORNIA - FEBRUARY 12: Alex Pall and Andrew Taggart of The Chainsmokers attend The Chainsmokers and JAJA Tequila celebrate Big Game Weekend at the MaximBet Music at The Market powered by DirecTV at City Market on February 12, 2022 in Los Angeles, California. (Photo by Presley Ann/Getty Images for JAJA Tequila)

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Tags: Big Game Weekend, JAJA Tequila, Super Bowl, The Chainsmokers

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Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.