Rhyme Report Amber Liu - (Credit: Steel Wool Entertainment / Sampson Clark)

Published on March 4th, 2022 | by Dr. Jerry Doby

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Amber Liu Releases Visuals for Single ‘Easier’ Featuring Jackson Wang

The global pop star, Amber Liu, recently released the final EP of her trilogy ‘Z!’  on all digital streaming platforms via EMPIRE. Over the past few months, Liu has already released three hit singles from this new body of work as a little tease for what’s to come from one of her most playful but serious albums to date. The music video for her title song of the album, “Easier,” is out now and features the international phenomenon Jackson Wang.

Amber and Jackson have paired up in a fantastical, out-of-this-world music video. The production begins with Amber waking up towards a stained-glass window, dressed in a gorgeous blue suit and covered in candy. The scene then transitions to a pink room, designed to feel like a playhouse, filled to the brim with pops of pinks, greens, and children’s toys. Her magnetic voice echoes through the speakers as she roller skates around a room with a black and white mannequin. Jackson Wang makes his dramatic entrance standing on the moon dressed in a white shirt and fuzzy hat. The two sync up, creating an unearthly harmony, hypnotizing the viewer with the combination of instrumentals and vocals till the end of the scene.

The EP “Z!” is the last in the recent series that began with “X” in 2020 and “y?” in early 2021. While “X” was about crossing over to something new, “y?” dove into Amber’s internal struggles. Finally, “Z!” marks a perfect ending to the trilogy; a declaration and commitment to herself that she’ll always be “Amber” even though she is just finally getting to know herself.

As a well-rounded icon, the singer-songwriter brilliantly showcases each single with different music styles and topics in “Z!”. In her ability to easily maneuver through various musical expressions, it ultimately made Amber the versatile and world-renowned artist she is today. Highlighting her hypnotic vocal abilities, the songstress also dives into a more emotional theme, with “Easier” where she demonstrates her willingness to open up and be vulnerable on a global scale, reflecting her authenticity and devotion towards mental health advocacy. Multifaceted international talent, Jackson Wang, incorporates his own unique style to, which highlights the incredible dynamic between the two artists.

After cementing her star power in South Korea as a member of the record-breaking electro-pop-based K-pop girl group f(x), Amber returned to her native California for much of 2018. The move signaled a crossover into new audiences and solo success with fans and critics alike raving about her solo body of work. She soon signed with US management company Steel Wool Entertainment and United Talent Agency for US bookings before leaving Korea-based SM Entertainment. Just two years ago, her EP “X” was released and she went on to perform on two back-to-back North American national tours; with the most recent being a 24-city tour in early 2020 with rising artists Justin Park, Meg & Dia, and Justice Carradine. The megastar kept busy last year outside of music with visual language learning app, Drops, tapping her to teach Korean to K-pop fans and hosted her own show, “I’ll Ask The Stupid Questions” as an original program with international mobile streaming service, Ficto. Earlier this year, Liu was not slowing down on her global projects, joining the fourth season of the popular national Chinese TV survival reality series, “CHUANG 2021.” As a mentor, she offered her knowledge of what it takes to be an internationally-acclaimed pop idol as the show forms their new Chinese 11-member boy group from 90 contestants competing to debut music in the global market. As a singer-songwriter, she has multiple credits on f(x) hits such as “Goodbye Summer” and her own solo hit “Shake That Brass,” which she performed on the “CHUANG 2021” to rave reviews.

Last year, she came out with her “y?” EP, which featured her hit song “neon” along with the artists Peniel of K-Pop boy group BtoB in the English version and Chinese-born rapper Blow Fever in the Mandarin version. Other featured artists from the album included Junoflo and MaSiWei of the hip-hop group Higher Brothers.

Amber’s presence on social media continues to grow globally with more than 17 million followers across her I​nstagram,​ ​YouTube,​ TikTok, Weibo, Facebook and more.

 

Featured Image: Amber Liu (Photo Credit Steel Wool Entertainment / Sampson Clark)



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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