Hitpapa Talks New Visuals for Single ‘I’ll Be There’ feat. Emtee and More
When you’re told throughout your life that you have a gift, it’s your duty to share it with the world. Encouragement was life-changing for HITPAPA, who has achieved his ultimate dream of sharing his music with the world. Inspired by the iconic sounds of Michael Jackson, Trey Songz, and Wizkid, with the flavor of Nigeria, he’s curated a truly unique approach to music sure to heat up the mainstream. Hitpapa’s music is the essence of self-expression, reflecting his desires, hopes, and accomplishments in a medium anyone can connect with. After building a solid following in Africa, HITPAPA is ready to go global and bring Afrobeat to every corner of the world.
Melt into the sun-drenched summer beats of HITPAPA’s latest hit, “I’ll Be There.’‘ Capturing the heart and spirit of Afrobeat, the song offers tropical West African drums and easy-flowing lyrics that will have you moving to the rhythm. The song features Emtee, one of the most well-respected artists in Africa, bringing heat and intensity that pairs seamlessly with Hitpapa’s talent and creative artistry. The song is about being ready for a good time and seizing the day. Together, the duo star in a sultry music video shot in a penthouse full of stunning models as they pregame for a memorable night. The video exudes luxury and sexiness, perfectly pairing with the playful track.
We got the young lion to weigh in on a few things.
At what point did you realize you wanted to take your music more seriously and enter the industry professionally?
When I made a demo around 2014, the reaction I got from the producer, family, and acquaintances was unbelievable. Telling me that you should really take this music thing seriously. A record label listened to my demos and signed me too but I did not stay long with them and later just realized that I need to start my own thing and promote myself. The opportunity came in 2022 and I took it.
How and when did you first get into making music?
In 2010, I heard a dude’s demo and I asked him where he made it. So I went there and enquired about making music and there and then, Hitpapa’s passion for creating music was born.
What is your creative process? What does it look like and involve from start to finish when creating a song and video?
The beats from the producer (Choco Jay) inspired me. There is something about drums and melodies that are blended in such a way that you feel is out of this world. They inspire me to write on it anything that is going on in my life around that time. Also I keep at the back of my mind that I have to inspire the youth.
What inspired “I’ll Be There”? How did teaming up with Emtee influence the track?
Emtee is a talented artist, I have wanted to work with him because of the messages from his previous songs. He is hard working and that is something that always motivated me in life. He listened to a couple of beats and told me that I should choose any and he will work with it. So we were just sipping some drinks and then he got up and took the hook. I loved it and then wrote my verses that same day. Sending a positive message to the hustlers around the world.
More generally, in what ways do your collaborations with other artists impact your approach and outlook on making music and making a name for yourself in this highly competitive sector of entertainment?
I always remember that am not competing with anyone, I am only competing with myself. I tend to do better on every track. I just want to keep passing positive messages as far as I can and express my feelings to the world too.
What was it like making the “I’ll Be There” music video?
Fun!
How does the visual successfully complement the song lyrics and theme of “I’ll Be There”?
The directors said we should just have a party in my crib and then I invite Emtee in. Just as the music video started with me opening the door for Emtee and the rest was a vibe.
What was your initial reaction to seeing the final project all come together?
“Wow, I love the grading,” was what I said. Changed a few clips and boom that was it.
What do you want your following to recognize about this particular song and video?
The message. Life na turn by turn. One day we all gonna make it as long as we keep working and looking up to God.
Follow Hitpapa:
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http://instagram.com/
About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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