Published on June 8th, 2022 | by Darren Paltrowitz
0A Look At The Kona Brewing Co.’s 2022 Work With The Save The Wave Coalition For This Year’s “Catch A Clean Wave” Initiative
Since its founding on the Big Island of Hawaii in 1994, the Kona Brewing Company has remained deeply rooted in this special place, spreading its foundations of balance, respect for nature, community and authenticity. Nowadays, Kona brews, distributes and markets the Kona portfolio outside of the Island of Hawaii to the mainland U.S. and more than 30 countries. The Kona brand family includes Big Wave Golden Ale, Longboard Island Lager, and Kona Spiked Island Seltzers.
The Save The Waves Coalition is a California-based nonprofit with a mission to protect surf ecosystems across the globe. Its conservation efforts have led to the protection and preservation of surf breaks and coastlines from California to Australia, Brazil, Mexico, Chile and beyond.
Just in time for World Oceans Day on June 8, 2022, the Kona Brewing Co. is heading “back to the beach” to kick off the 2nd Annual Catch A Clean Wave initiative. As begun earlier this week, Kona, professional surfer Anna Gudauskus and internationally-recognized surf photographer Sarah Lee embarked on an 8-stop, 1,500+ mile epic surf and beach clean-up journey down the East Coast. From Portland, Maine to Juno Beach, Florida, the duo were in search of the best breaks and host community beach clean-ups, all while ensuring each beach is left in better condition than how they found it.
Per Ashlee Conrad, Brand Manager of the Kona Brewing Co.: “After seeing the positive impact that the Catch A Clean Wave program made on the West Coast, we knew that we needed to continue this important initiative by supporting our East Coast Ohana and help clean-up efforts at their favorite beaches… We hope this program reminds beachgoers all over the world that every piece of trash collected counts and helps us all enjoy our beaches and waterways for years to come.”
Earlier today, I had the pleasure of seeing the wonderful impact that the Kona Brewing Co. made at the 92nd Street Beach in Rockaway, New York — Rockaway Beach, as The Ramones sung about — as 222.9 pounds of trash was collected. More on this excellent environmentalism is here, here and here.
Happy #WorldOceansDay! 🌊
This World Oceans Day, we’re celebrating
the way surfing brings us together 🏄♀️Save The Waves is grateful for surfers who are standing up to protect our oceans.
Help us protect surf ecosystems: https://t.co/DoBwlkEmSX
Special thanks @KonaBrewingCo pic.twitter.com/356u5dACM7
— Save The Waves (@SaveTheWaves) June 8, 2022