Published on June 8th, 2022 | by Darren Paltrowitz


A Look At The Kona Brewing Co.’s 2022 Work With The Save The Wave Coalition For This Year’s “Catch A Clean Wave” Initiative

Since its founding on the Big Island of Hawaii in 1994, the Kona Brewing Company has remained deeply rooted in this special place, spreading its foundations of balance, respect for nature, community and authenticity. Nowadays, Kona brews, distributes and markets the Kona portfolio outside of the Island of Hawaii to the mainland U.S. and more than 30 countries. The Kona brand family includes Big Wave Golden Ale, Longboard Island Lager, and Kona Spiked Island Seltzers.

The Save The Waves Coalition is a California-based nonprofit with a mission to protect surf ecosystems across the globe. Its conservation efforts have led to the protection and preservation of surf breaks and coastlines from California to Australia, Brazil, Mexico, Chile and beyond.

Just in time for World Oceans Day on June 8, 2022, the Kona Brewing Co. is heading “back to the beach” to kick off the 2nd Annual Catch A Clean Wave initiative. As begun earlier this week, Kona, professional surfer Anna Gudauskus and internationally-recognized surf photographer Sarah Lee embarked on an 8-stop, 1,500+ mile epic surf and beach clean-up journey down the East Coast. From Portland, Maine to Juno Beach, Florida, the duo were in search of the best breaks and host community beach clean-ups, all while ensuring each beach is left in better condition than how they found it.

Per Ashlee Conrad, Brand Manager of the Kona Brewing Co.: “After seeing the positive impact that the Catch A Clean Wave program made on the West Coast, we knew that we needed to continue this important initiative by supporting our East Coast Ohana and help clean-up efforts at their favorite beaches… We hope this program reminds beachgoers all over the world that every piece of trash collected counts and helps us all enjoy our beaches and waterways for years to come.”

Earlier today, I had the pleasure of seeing the wonderful impact that the Kona Brewing Co. made at the 92nd Street Beach in Rockaway, New York — Rockaway Beach, as The Ramones sung about — as 222.9 pounds of trash was collected. More on this excellent environmentalism is here, here and here.

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

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