Ethiopian-born Singer RIMON shares a cinematic video for ‘20/20’ And Shines A Light On The Beauty Within Her Fatherland

Ethiopian/Eritrea-born, London based singer RIMON has shared her cinematic ‘20/20’ video, scored with an introspective monologue to accommodate the footage, rich in her roots. Directed by frequent collaborator Bleu Unit, RIMON overcame obstacles and returned to Ethiopia to film and in doing so created a full-circle moment for the songstress, stating the video is a “true manifestation of home”. The stunning visual explores different walks of life capturing precise moments of various generations, shining a light on the people and country itself, something crucial to her artistry. “Working with Bleu Unit was so important for me – they truly elevated ‘20/20’ and added a cinematic view that I could have never imagined when working on the first treatment. I wanted to shine a light on Ethiopia, the people, and the country itself – not tainted by politics, but with the warmth that I remember and hold so deep.” – RIMON.

Late last year the Ethiopian/Eritrea-born, Amsterdam raised, London based singer RIMON released her 6-track conceptual EP, “Digital Tears”. Produced by Samuel Kareem, the project offered insight into the troublesome dynamic between humans and technology, with a particular focus on our relationship with social media and phones. On her trip back to Ethiopia the songstress recorded a number of music videos for the EP including her live session for ‘iClout’. Since her inception RIMON has been on her own unique path, evolving into a remarkable artist known for her fusion of Hip-Hop, Neo-Soul, Jazz and R&B. After dropping out of school at the age of 17, RIMON spent most of her childhood moving from one place to another, eventually settling in Amsterdam. The songstress went on to form her own unique musical footprint and family, meeting longtime producer Samuel Kareem and the ALLE$ collective along the way. Unlike any other artist in her field, she continues to shapeshift and take on new stories and personalities with every project she puts out.

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