Xheffie is Back with New Video ‘Since 15’
With the launch of his new song and video, Toronto hip hop artist Xheffie pays homage to his old neighbourhood and old music videos in order to remember how far he’s come. Xheffie remembers his early days in Toronto when he had to struggle to make ends meet and was drawn towards street life. The track discusses friendship, loyalty, and bereavement, delivering the message in a direct, lyrical fashion. Xheffie’s career is depicted as a journey through time in the video, showing how he is ready to take his brand global.
Xheffie has been making his mark on Toronto’s music scene for years, and has certainly gained attention across the country. Xheffie has collaborated with prominent artists such as Blacka Da Don, Pilla B, and Heartless G, as well as touring with several international acts. Xheffie has always emphasized storytelling in his music, no matter whether it’s a party anthem or a tale of his youth in the streets. His artistry allows him to take the listener on a vivid, engaging journey. This is particularly visible in songs such as “Avenue Intro” and “Kolder,” which were released in 2020.
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About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
