Ethika Music Enters the Arena with a Powerful Compilation Hosted by DJ Holiday

Ethika, the go-to lifestyle brand for artists, athletes, and musicians, is taking the music world by storm with Ethika Music – a platform that’s dedicated to launching new and emerging artists.

Matt Cook, Ethika’s CEO, had this to say about the brands’ music sector: “This has been an amazing experience to help create a platform for new and upcoming talent to have their music heard around the world.”

Closely following the release of “Last Savage” (with accompanying visual) by MNS Dank and Rayface, who are both signed to Ethika Music, the powerhouse label has finally unveiled its long-awaited, 10-track project – Ethika Music: Volume 1. Hosted by mixtape mogul DJ Holiday, EMV1 is the culmination of years of writing, recording, and collaborating that serves as a true calling card for artists that are reshaping the music industry.

“It’s been a long time coming but we stayed down and now it’s time to come up,” says Devan Erby, Ethika’s Head of Music. “We’re looking forward to growing as a brand and label by giving artists the opportunity and platform to be heard.”

In 2017, Ethika burst onto the music scene with their RGB Mixtape series which featured new music from Lil Wayne, Kodak Black and more. Since then, the California-based label has followed up with two additional projects (The Prophesy Mixtape and RGB 2), reaffirming their commitment to putting a spotlight on the next wave of emerging talent.

Unlike previous releases, EMV1 is a concentrated effort that champions Ethika Music’s core roster of signed artists. Among those featured are Gucci Lando, B Simm, Angel Hill, VeeThaRula, Mahzi, Bo.T, Aaron Bodden, G Shytt, MNS Dank, and Rayface.

Atlanta-bred DJ and the undisputed “King of Mixtapes,” DJ Holiday (Gucci Mane, Nicki Minaj, Wiz Khalifa) has developed a reputation for helping newer artists break ground in the music industry, making his involvement in Ethika Music’s latest offering a no-brainer. He’s widely known for his Holiday Season mixtape series, which would later become the blueprint for many of today’s DJs to follow.

From Angel Hill’s melodic chops on tracks like “Player” to easily digestible one liners that carry a true-to-life feel on cuts like “Euphoria” by VeeThaRula – released today alongside a complementary visual aid that brings the song’s lyrics to life.

About Ethika Music:

Ethika Music is quickly becoming a hub for sourcing superstar talent. The California-based label has developed a reputation for discovering some of the most intriguing new artists, leaning on their branding expertise to foster a familie of musical disruptors who are changing the industry one track at a time. In 2017, Ethika Music burst onto the music scene with their acclaimed RGB mixtape series, which featured standalone tracks from the likes of Meek Mill, Lil Durk, Kid Ink and others. Since then, the powerhouse label has released two additional projects (The Prophesy Mixtape and RGB 2), doubling down on their commitment to deliver next-level music from some of hip-hop’s rising stars. What separates Ethika Music from other labels is their underdog mindset. Despite the notoriety and mass appeal garnered by the Ethika brand overall, they’re still doing the groundwork that’s required to thrive in today’s rap landscape, developing a core roster of artists who are primed to change the future of music.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.