From Broward County to Los Angeles, Meet Alex Loyalty

Though it doesn’t appear that he has much time to himself, Alex Loyalty appears to thrive in an industry where the industry’s biggest stars look to him for answers. Tired of the music industry’s outplanned and unfair design, Alex plans on establishing a new blueprint with the launch of both SLYC and Beat Vend. While he roams Clubhouse Studios, Charizard, a rising artist on the Bighead label, flocks to Alex for comfort. At this point, it’s clear. Alex Loyalty’s dedication to creating change doesn’t begin or end with money, rather successfully developing new artists and establishing an unshakable legacy is the ultimate payoff.

As a prominent music executive, most known for helping oversee Bighead Music Group, Alex Loyalty is semi-responsible for this generation’s biggest stars. Trusted by fellow Broward County native, Kodak Black, Lil Pump, and Young Thug, his musical insight and forecast of trends has helped shift the sound of Hip-Hop.

Starting out as a kid from Broward County, Florida, an area most recently put on the map due to Kodak Black’s admiration of his hometown, Pompano, Alex now sits in the studio with him. Recently signing notable music producer, Tye Beats, who did ‘Walk & Spin’ on Kodak’s recent album, Kutthroat Bill: Vol. 1, Alex has watched projects he’s worked on climb to the #2 album spot on Apple Music’s Hip-Hop charts and #3 of all albums on Apple Music. With his recent executive production of Kodak Black’s “Swap For A Swap,” Alex Loyalty won’t be slowing down anytime soon with his executive production on Bighead’s upcoming album.

Make sure to follow him on social media @officialloyalty

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