Jermaine Dupri Releases ‘Challenge JD’ Feature in Gaming App, Reaches Top of Trending Apps in App Store

4 Lanes, a mobile gaming app, created by That Level, for Grammy Award winning rapper Jermaine Dupri hit the number one trending download in the Apple App Store this morning. The game, allowing users to navigate two cars to collect bags of money and dodge oncoming traffic, is suspenseful, fast paced and challenging to gamers, fans and Jermaine Dupri himself. Recently featured on BET’s Music Moguls, 4 Lanes by That Level can be seen again this Tuesday, August 16 at 9 pm on the hit reality show.

The game is the first of its kind among mobile gaming apps with its new update, a software development kit, Peep, allowing users to game with their favorite celebrities through innovative video technology for an interactive experience. Jermaine enjoys connecting with his fans through the new video platform during his down time.

“I love being able to play against my friends and them getting to see my reaction on video,” said Jermaine Dupri. “Since day one, I’ve been focused on doing things that would put me in my own lane,” Dupri continued. “4 Lanes puts me in front of my peers in the gaming world and marries two of my passions: music and technology.”

The Peep software development kit universally functions with any gaming app and is specifically tailored for celebrities and social influencers to interact with their fans. The one-way “GameFace” video technology allows celebrities to play at their leisure, while giving fans an interactive experience, which is then recorded to their hand-held devices for instant sharing on social media.

Benefits of Peep to influencers and fans:
Easy and fun gameplay- Games developed by That Level, like 4 Lanes, are addictive, simple and quick. Each challenge can be completed in under a minute.

Engages followers- Gives fans a unique, one-on-one experience with their favorite influencer

Promotes new projects- Push notifications about new projects, news and updates about the influencer can be sent to fans

Viral, relevant content- Video of the influencer playing the game is automatically recorded on the fan’s mobile device for sharing on social media networks

How Peep works:
Step 1- Fan sends a challenge to a celebrity and is asked to input their name so that the influencer can give them a shout out during gameplay

Step 2- Fan pays for transaction through their iTunes or Google account

Step 3- Influencer is notified that the fan has sent a challenge and may respond at their own leisure

About That Level:

A leading iOS and Android app development company, That Level specializes in user experience, user interface design and mobile gaming. Their dedicated team of innovators and creatives with a combined 30 years of experience creates enjoyable visual experiences and intuitive navigation, enabling companies to integrate their brands’ perspective with mobile technologies and monetize their businesses through new avenues. Engaging consumers in new and creative ways helps each brand leave a lasting impression and stand out among the competition, taking them to That Level.

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