Live Session With ‘The Code’ CEO Ashley Rose
Live video broadcasting platform Live.me has partnered with The Code, a GRAMMY-nominated writing, production and artist development company headed by Roc Nation signed, songwriter, Ashley Rose to launch You Need The Code, the platform’s first-ever live stream music program providing users with 14 hand-selected independent artists for their entertainment.
Live.me‘s global audience consists of over 40 million users.
A daily broadcast, The Code series jumped off on April 2, 2018, when users were able to tune in at 7:00PM EST to watch live concerts, one on one Q&As, exclusive record releases and backstage studio sessions, which bridge the gap between artists and their fans. Participating artists in the program include Crystal the Doll, Alahna Ly, Courtney Bell, Angelique Sabrina, Brianna Lee, Kevo Hendricks, Sino, Biance Badd, Rosette, Taz Zavala, Brielle Lesley, Pat Er’son, Raww Blue and Tyrik Ballard.
“We’ve seen lots of independent artists connect with new fans over the years using Live.me” says Khudor Annous, Head of Marketing and Partnerships at Live.me. “Our goal is to continue to give a platform to artists we felt would make an impact in music culture.”
With help from Ashley Rose, CEO of The Code whose career as a Roc Nation signed writer has included writing hits such as Tamar Braxton – “Pieces” (GRAMMY Nominated), Zara Larsson – “Can’t Hold Back” (Epic Records Sweden, certified platinum) and Sevyn Streeter Ft. Chris Brown “Don’t Kill the Fun” (Top 10 U.S. R&B) has taken her years of experience to curate a lineup which she believes are the next wave of artists defining sound across genres.
The Code CEO, Ashley Rose
“I’m extremely proud to introduce so many wonderful new artists to the Live.me community as I truly believe the platform is a wonderful place for artist engagement and growth,” says The Code CEO Ashley Rose. “There’s something really special about the supportive and interactive nature of the broadcasting community they’ve fostered. There is so much power in the hands of the artists today, and Live.me is one of the most powerful tools I’ve seen thus far.”
The series runs from April 2 – May 31.
Ahead of the The Code May 6, 2018, Nice To Finally Meet You Tour Los Angeles debut in conjunction with CAD Management and Live.me, The Hype Magazine got You Need The Code Creator/CEO Ashley Rose on the line for a dope conversation regarding the mission of the program and what the end-game so to speak is for The Code brand.
Of keen interest in the conversation is Rose’s understanding of the artist development void and what it means to the music community overall when creatives from all facets of the industry with grassroots or burgeoning careers lack the tools and resources to ignite the next level of progress. Rose’s partnership with Live.me, the fastest growing live streaming broadcast platform in the world, is a major boon for the artists that cross the platform’s path!
I HAVE to use the veritable explosion by Tekashi 6ix9ine who pretty much came out of nowhere until someone had something to say about him on a social platform within the Hip Hop community. Had he had the tools and resources to get heard earlier on, we might not have had to find out about him on a humbug…
Tune in and find out more about the very aware young business person whose personal trials within the industry as well as her observations made her GRAMMY-nominated self “…get off the pot” so to speak!
About The Code:
With a decade of experience, The Code assists artists in their creative process from A-Z. From creating the music that supports the authenticity and visions of the artists, to helping harness the skills necessary to become better producers or songwriters, to creating a cohesive aesthetic for their brand, the creative partners at The Code plant the musical seeds for growth.
About Ashley Rose:
Hailing from Detroit, Michigan, classical musician turned songwriter/producer Ashley Rose has quickly become a favorite newcomer to the songwriting circuit. Her #2 Billboard dance hit “Stars,” performed by Kat Deluna, gave the world an introduction to her pop skills. After signing her publishing deal with BMG and management deal with Roc Nation, she moved to Atlanta, Georgia to further develop her craft in the R&B world. That move lead to landing a Grammy nomination for her contribution to Tamar Braxton’s “Love and War” album, and her first radio single “Don’t Kill the Fun” with Sevyn Streeter ft. Chris Brown. Building upon her momentum and sensing a need within the industry, Ashley co-founded The Code with Warren “LACK OF FLAWS” Griffin. Ashley’s discography includes: Kat Deluna – Stars (#2 billboard dance charts); Kat Graham – Supa dope (#24 iTunes US); Tamar Braxton – Pieces (Grammy Nominated); Zara Larsson – Can’t hold back (Epic Records Sweden, certified platinum); Dollhouse – Can I (National ad campaign for Samsung Milk music); Sevyn Streeter Ft. Chris Brown “Don’t kill the fun” (Top 10 U.S. R&B); M City JR – “Bitch Bye”; G Eazy Ft. Ashley Rose “Still”; Payroll Giovanni ft. Ashley Rose- Hoes like and over 26 catalog songs in rotation on MTV, VH1, and Oxygen.
This article contains a combination of original editorial and press material provided for our use.
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About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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