Published on September 27th, 2018 | by Darren Paltrowitz


Jarlsberg To Host A Rare Pop-Up Event At New York’s Sockerbit

A cooperative owned by more than 15,000 Norwegian dairy farmers, TINE SA is Norway’s largest producer, distributor and exporter of dairy products. Jarlsberg is America’s #1 specialty cheese brand, and a notable part of TINE. In 2011, the TINE dairy cooperative celebrated its 130th anniversary, meaning that its 140th anniversary is coming up soon.

Open to the public through October 7th, Jarlsberg is hosting the Jarlsberg Pop Up Shop at New York’s wildly-popular Swedish candy store Sockerbit, as located in the West Village. Here are some of the anticipated highlights reported to me which visitors can enjoy:
– Sockerbit getting a “Nutty & Norwegian” makeover a la an old-fashioned Norway cheese store.
– The creative and modern creations of That Cheese Plate founder Marissa Mullen.
– Cheese, candy and beer pairings, with a curated selection of a craft beers from Alphabet Beer Co..
– Freshly-sliced cheese to order — right from the Jarlsberg Wheel — just like the cheese mongers served up in days gone by
– Takeaways, including Jarlsberg Cheese and Boska Holland cheese planes

More on all things Jarlsberg can be found at

Tags: , , , , , , ,

About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

Comments are closed.

Back to Top ↑