Music Marketing Executive Jesse “Punch” Edwards & The 740 Company Partnerships

“740 has time and again proven that as the platforms and landscape continue to rapidly shift, we remain the constant,” reads the 740 Project Official Website. Jesse Edwards, or more commonly known as “Punch”, co-founded the 740 Project alongside Rahim Wright and Charley Greenberg in 2015. The digital agency has evolved from working with independent artists to partnering with major labels, discovering emerging talent, and marketing signed artists to consumers. The question is not who they’ve worked with, but who haven’t they worked with? 740 Project has amassed a clientele of some of Hip-Hop’s greatest: Travis Scott, Lil Wayne, Young Thug, NBA YoungBoy, and Lil Baby, amongst others. Most recently, 740 Project has worked with Travis Scott for his new single “Franchise” featuring Young Thug and M.I.A.

740 Company has even caught the attention of Music Mogul Scooter Braun where he would go on and partner with the Punch and company. In a feature with Variety Magazine, Braun expresses his excitement in announcing the partnership, saying, “We are extremely excited to be partnering with 740 as they are some of the most innovative and tenacious marketers in music today.” Ithaca has made headlines with their recent acquisitions, including the purchase of Big Machine Label Group for $300 million. Soon after, Scooter Braun would push the valuation of the company to more than $800 million.

This is not the first time the 740 Project has made headlines by partnering with a major force in the music industry. In 2017 the collective inked a partnership with Capitol Music Group, where they would play the role of an in-house Urban marketing arm for all record labels under the imprint. Through this new partnership, 740 owns and operates an agency, record label, and publishing company. This structure enables the trio of Punch, Rahim, Wright to manage and build an artist’s career through all stages.

740 Project is considered the first marketing agency to partner with a music label, become a record label, and own a publishing company through Universal Music Publishing Group. Follow Punch and the 740 Project on Instagram:

Follow Jesse “Punch” Edwards on Instagram here.

Follow 740 Project on Instagram Here.

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