JOSEPH BLACK – “Always & Forever”
The rising Duluth, Minnesota, singer, rapper, and producer Joseph Black returns today with a visual for his lovesick single, “Always & Forever,” depicting a vivid moment of betrayal.
Inspired by American filmmaker Wes Anderson known for his symmetry, eccentricity and distinctive narrative style, the visual opens up with a dirty run-down apartment that reveals a lonely Joseph drinking intercut with a montage of blurry film. Black bravely gives viewers a glimpse into the life of a hopeless romantic experiencing love lost while he stumbles around his apartment. The nakedly honest pop-rap track is the perfect soundtrack for this widely complex visual that effortlessly captures Joseph’s raw & emotional inner struggle to cope with betrayal. As the story continues to unfold, Joseph finds himself fully clothed and submerged underwater fighting to stay afloat – a visual eerily similar to the way Joseph feels inside.
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Keith McNeil Director of Music Content for The Hype Magazine, national promotional personality for multiple brands.
