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Rhyme Report

Published on May 13th, 2021 | by Dr. Jerry Doby

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7 Tha Great Announces New single, “Light It Up”

Following a year fraught with loss, anger and uncertainty, independent artists like Dallas rapper 7 Tha Great are eager to get back in the hunt.

On Wednesday, the rapper announced May 15th as the working release date for his new single “Light It Up.” The new project will mark 7’s first major release since lockdown and one of the most anticipated of his career. According to sources close to the rapper, the record scored major co-signs from some of Dallas hottest DJ’s, promoters and radio personalities weeks before the project was officially slated.

“It’s been a minute since Caught A Vibe, everybody hungry for this,” 7 said.

While some artists used time during the pandemic for well-earned R&R, 7 stayed busy, creating content and growing his fan base – and it seems to be working. Over the last 9 months, from July, 2020 to March, 2021 7 grew his viewership on IG roughly 77%, up from 18K to 95K per post.

“Pandemic or not, me and my team push. That’s how I’m built, that’s how we built, period,” 7 said.

7 joins a deep pool of up-and-comers looking to gain ground in 2021. Notable mentions include, Benny The Butcher, Morray, Toosii, Che Noir, BFB Packman and Erica Banks, to name a few.

Stay on the look-out for 7 Tha Great and his new single, “Light It Up,” out on all platforms May 15th. For more information visit www.phantomcityrecords.com or follow 7 on social media @7thagreat


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Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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