Rhyme Report

Published on July 10th, 2021 | by MuzikScribe

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New Edition Inks Epic New Representation Deal

 

New Edition is back and with all new representation! The iconic group just signed a major new representation deal with Creative Artists Agency (CAA).

All six New Edition members, Ronnie DeVoe, Bobby Brown, Ricky Bell, Michael Bivins, Ralph Tresvant, and Johnny Gill, will now be represented by CAA, who will oversee the band “in all areas worldwide, including Music Touring, Theatre, Literature, TV/Film, Production, and Composing, among many others.”

A press release also stated that NE will be touring next year “in more than 30 arenas across the U.S., accompanied by their own residency in Las Vegas.”

No further details on the tour or residency have been revealed yet, or whether the collective will also be putting out new music, but fans were excited to see them reunite back in May when Brown shared a photo having a meal with Gill and Bell.

New Edition last released an album 17 years ago via 2004’s One Love, 20 years after the group dropped their debut single “Candy Girl” from their self-titled first album in 1984. All bandmates have since gone on to have incredible careers, including Brown, Gill, Tresvant and Bell Biv DeVoe.

The group has released seven studio albums and amassed countless accolades throughout the years that include multiple Soul Train and American Music Awards, along with a BET Lifetime Achievement acknowledgment. That same year the BET Network also released the three-part biopic “The New Edition Story.”

New Edition receiving their star on the Hollywood Walk of Fame

Remaining one of the most influential R&B groups over the last 30 years, the guys came together in 2017 to be honored with the aforementioned BET Lifetime Achievement Award. During their acceptance speech, Brown said, “I didn’t know how much our fans were going to stick with us the way our fans have stuck with us for the last 35 years.” #Salute


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