Radio Host Armin Misaghi Shares 3 Ways to Connect Better With Fans on Social Media

It is no secret that social media is the one place where the majority of your audiences can be found spending their spare time, as it has become the most popular ‘chill spot’ today. According to popular Radio Host Armin Misaghi, modern consumer behavior dictates that you go where your consumers are, which is why brands need to leverage social media. And the best way to use social media for growth is to build a follower base that interacts with your brand.

Armin Misaghi is a voice that has wooed millions of fans through radio; however, that doesn’t stop him from actively connecting with fans on social media platforms. Armin says, “Your online follower base is the life force of your personal brand. Therefore, you need to find the best ways to grow this base and keep your followers hooked.” Here, he/she shares three ways to make better utilization of social media to connect with your fans:

Put a face to your name online.

One of the reasons why celebrities have such devoted fanbases is because there is a face behind the name. Armin urges brands not to shy away from showing their audiences what goes on behind the scenes. Posting photos and videos of your team, office space, and other exclusive details of what you do will have audiences hooked to your brand. Armin Misaghi notes that people respond better to images or videos which have real people, pets, and kids.

Get in on fun trends.

“Social media trends sometimes disappear as fast as they appear; however, they can make or break your brand,” states Armin. While it is essential to maintain a professional side, Armin says that it is also important to be relatable to your audience. Your professional side might create a distance between you and your fans, but when you let your hair down and show off your brand’s personality by getting in on the latest trends, your fans will relate better to your brand. The trick, however, is to correctly identify and choose the fun fad to jump on.

Leverage the potential of live streaming.

As mentioned earlier, audiences want to relate to the brands they follow on social media. Therefore, Armin Misaghi urges that individuals and brands utilize live streaming. Being in an age where so much around us is scripted and polished, an unedited, unscripted real-time connection with your followers goes a long way.

The social media space is quite competitive because thousands of brands may be competing for the attention of the same set of followers. As such, Armin stresses the importance of keeping your followers interested and engaged so that they’re not poached by another brand.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.