Sprite Reveals Jack Harlow as Newest Headliner for Summer Concert Series

Earlier this week, Sprite revealed Jack Harlow as the newest headliner for its summer campaign, Live From The Label: a virtual summer concert series featuring major hip-hop headliners – such as  Latto and Saweetie – and all fans need to access the shows is a 20 oz. bottle of Sprite or Sprite Zero Sugar.

In addition to the headliners, each show will feature up-and-coming artists from Sprite Way, a community of brand fans, talented artists and big dreamers.  

“This summer I’m partnering with the greatest sparkling beverage of all time – Sprite. They’re doing a concert series called ‘Live From The Label’ and they’ve decided to make me the final act. We’re taking it back to Atlanta, a city that helped to mold me as an artist and the place I was discovered by DJ Drama and Don Cannon. Working with a household name like Sprite is special to me because of how long they’ve been at the forefront of hip-hop culture, striving to elevate young and emerging artists. It’s only right that I pick up where they left off and bring along a couple of the hottest up and coming tastemakers, as Ryan Trey and Shaun “Shauntanamo” Johnson are coming to share the stage with me on August 18th. Now go grab a Stage 3 20 oz. bottle of Sprite or Sprite Zero Sugar and scan the label so you can kick back and enjoy the show” said Harlow.

The shows will take place on the very stages where the headliners got their starts, creating a backdrop that inspires young artists to become headliners themselves. The musicians will be mentored by the headliners, exposed to their fanbase and make important industry connections.The Live From The Label series kicks off with Latto on July 29, followed by Saweetie on August 12, and special guest Jack Harlow on August 18.

For more information on Sprite’s Live From The Label livestream concert series, visit Sprite.com or follow @Sprite and #LivefromtheLabel here.

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Tags: #LivefromtheLabel, Celebrity, concert, Jack Harlow, Latto, Live From The Label, Saweetie, Sprite, sprite way