Tory Lanez New Album to Sell Only 1M Copies via First-Ever Music Streaming NFT

Available for sale, August 10^th at 5:00 PM ET, the limited-edition E-NFT will sell for an industry disruptive $1. The E-NFT will provide streaming music and accompanying artwork with playback available in the Emmersive Entertainment App, which is expected to be launching shortly on the Apple and Android platforms. Emmersive Entertainment, in partnership with Tory, will release 1,000,000 copies of the latest album exclusively available via E-NFT.com, creating a new music distribution “fan” opportunity. Once sold out, the E-NFT is designed we believe so that the only way to experience the album is to purchase the E-NFT from another consumer via the E-NFT.com marketplace, creating an opportunity for fans to potentially financially benefit from the resale distribution of this limited music and art experience.

“First and foremost, I put blood, sweat and tears into creating my music, because delivering the highest quality of music is paramount for me,” said Tory Lanez. “I couldn’t be more excited to have a platform from Emmersive Entertainment that allows my fans and collectors alike to not only hear my music, but become entrepreneurs as well if they choose to, by having the ability to resell and set their own price on the open market. This allows for a completely different kind of fan engagement, which is the next iteration of the music industry, an absolute paradigm shift. I’m proud to be in partnership with a team that fully supports my vision.”

The launch of Tory’s new album along with the E-NFT platform will be featured on the Lomotif app that is being launched in a rollout strategy worldwide. Lomotif, a competitor of TikTok, is one of the largest short-form video platforms in the world today. This will give access to tens of millions of people from around the world to Tory’s once-in-a-lifetime first NFT Album. Lomotif has deep roots in the music industry, recently hosting the largest virtual concert event in history in partnership with LiveXlive generating over 37 million live views. “We are excited to be a part of this truly disruptive event” said CSO Brian McFadden. “The launch of the Emmersive Platform, led by the limited-edition release of Tory Lanez’s latest album is revolutionary. When combining this with the traffic that can be generated through Lomotif, we expect to build one of the largest NFT platforms in the music business.”

We believe the “WHEN IT’S DARK” album is a classic piece of timeless art that speaks volumes to the musical genius of Tory Lanez, and that Tory’s incredible ability to give fans a pure and untainted journey through unique songs, leaves an indelible impression on listeners worldwide. “WHEN IT’S DARK” the industry-changing seven-song and seven art piece collection will officially drop on Tuesday, August 10^th.

“Once again, Tory delivered another masterful body of work,” said Erik Hicks, from Emmersive Entertainment. “I told Dr. George Tabi the day he introduced me to Tory, that I immediately loved working with Tory because he’s a true visionary and creative genius who consistently operates in eclectic originality fearlessly. I echo his sentiments about the new E-NFT album and the impact our new platform will have on the music industry. We’re so excited to launch Emmersive Entertainment with an incredible talent such as Tory and can’t wait to see what the future has in store for fans and artists alike.”