Hype Style/Beauty

Published on September 8th, 2021 | by Dr. Jerry Doby

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New Drop from Pharrell’s Billionaire Boys Club – Fall 2021 Collection

The new Fall 2021 collection release from Pharrell Williams’ apparel and accessories brand,¬†Billionaire Boys Club – drops today¬†September 9th at noon EST!

For the new Fall 2021 collection, BBC draws inspiration from folk culture and style which can be seen throughout this season’s pieces in its jackets, hoodies, tees, and pants. The collection features¬†new neo-vintage statement pieces – mixing traditional quilting style techniques with contemporary graphics and influences, as well as patchwork design details, washed tie-dye items, military-grade pieces and abstract space-themed prints.

Graphic details seen on this season’s tees are inspired by the ideals of the late Sun Ra – a jazz musician and poet known for his experimental music, “cosmic” philosophy, prolific output and theatrical performances.Outside of the pieces the campaign images were photographed by Sue Kwon and features writer and poet, Marc Anthony Butcher.

BBC’s Fall 2021 collection is be shoppable on BBCICECREAM.com, in stores at the flagship NYC store, and Miami pop up – starting at 12PM EST. The pieces range in pricing from $50-$300.



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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