How to Elevate the Music Festival Experience with QR Codes
Without a doubt, events that run on QR code technology are getting more attention.
With over 90% of QR code usage recorded in 2020 and over half of them for marketing, it is undeniable that the technology continues to benefit businesses worldwide.
And that includes the business of music festivals.
Catering to over 30 million music enthusiasts, music fest organizers continuously incorporate technologies to make the event more memorable. The goal has always been about giving the best experience to attendees.
QR codes from the best QR code generator online streamlines the internal operation, boosts marketing efforts, and even secures ROI.
How are QR codes used during music festivals?
Here are innovative ways to use QR codes when organizing or promoting music fests:
Ticket verification
Event organizers can release tickets printed with QR codes. This will make for faster verification of attendees. No worries about long queues, as it should only take one scan for every person and off they go.
A staff may wait at the venue’s entrance, holding a specialized QR code scanner or a phone to scan the guests’ tickets immediately.
With the features offered by the best QR code generator online, the organizers can easily generate a bulk QR code.
Doing so will save them time and even resources to manually create a QR code for each ticket.
Video teasers
A video advertisement for music festivals can easily pique the audience’s interest, which will add to the hype of the event.
Organizers can integrate their video ads or event teasers in a video QR code and deploy them on marketing materials. They can have them displayed on LED screens, buses, billboards, or posters, among other places.
An efficient payment method
Music festival attendees can pay for their tickets via QR code. Organizers can easily link an online payment software into a URL QR code solution.
When scanned, users will be redirected to a secured payment site where they can conveniently pay for their tickets. This makes it easier to secure slots to these big and hyped up music fests.
Online reservation
Similar to how organizers use payment softwares for cashless payments, they can also use an online reservation software for a faster booking system.
Integrating this kind of software with a QR code from the best QR code generator online streamlines the reservation and booking process for the event. This is a plus since this strategy promotes a customer-centric experience.
The easier the booking journey, the better.
Social media marketing
The reason why music festivals are getting bigger every year is partly because of social media marketing.
One of the most famous music fests today, Coachella, earned its name after a successful social media marketing strategy causing a surge in its sales.
But, to further amp up this digital marketing strategy, event marketers are using a social media QR code solution.
With over 4.6 billion users, social media is the best place to start promoting events like music festivals.
Numerous festivals are using Facebook, for instance, to let people sign in on their events, purchase tickets, and even give out event details.
With the aesthetics in the manipulation of elements and colors that play for getting a clickable post, organizers can customize the design of their QR code using a free QR code generator with logo software today.
Indeed, QR codes are versatile tools suitable for any business and event.
Organizers and marketers can easily do their tasks while guaranteeing that they are providing an excellent experience to their guests.
Integrating QR codes in music festivals allow for a smooth operation within the staff, an engaging experience for attendees, and double the profit for businesses.
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About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
