Rhyme Report

Published on October 13th, 2023 | by Ralph Okobz


Percival Deliver Second AW23 Drop ‘Not Suitable For Camping’

British menswear brand Percival have announced the second phase of their AW23 campaign with their latest ‘Not Suitable For Camping’ collection. The new range offers up an ode to the outdoors, offering stylish, warming fits that are ideal for the winter months ahead. The collection went live yesterday (Thursday 12th October) both in store and via Percival’s website.

Percival’s ethos of subverting the classics of British menswear is firmly on display throughout the collection. The tongue in cheek ‘Not Suitable For Camping’ title has been paired with a series of hiking and camping motifs that adorn a variety of the new pieces, playing into the ‘Gorpcore’ style that has been popularised in recent years. There is a clear inspiration from the outdoors in the colours and tones used throughout the collection, as well as the heavy weight fabrics used.

As always, Percival have taken steps to acquire fabrics of the highest quality, with the outerwear in this collection made from Italian wool that has been cut and sewn in Portugal. This in turn means that the brand can offer both practicality and style for the colder seasons, using quality materials to create sophisticated, functional designs that would feel just as at home in the city or in the great outdoors.

Wool plays a key part across the collection, as can be seen across the hat and scarf accessories as well as in the outerwear across the release. We can also find mohair jumpers, heavy weight twill trousers, and a Jacquard Teddy fleece jacket with tonal rip stop pockets – a design perfect for long hikes in the open air.

Chris Gove, co-founder of Percival, said of the new collection: “Exploring the wilderness never looked so good. Our Not Suitable for Camping collection gives us an outdoor inspired design, designed to last a lifetime. Pair any fit with some winter warmer wool or cashmere blend socks – the perfect Percival trail mix.”

Tags: , , ,

About the Author

is a Contributing Editor for The Hype Magazine. Connect on Instagram and Twitter.

Comments are closed.

Back to Top ↑