Published on December 6th, 2023 | by Dr. Jerry Doby

Tres Generaciones® Tequila Marks Hip Hop 50 with icon Big Daddy Kane

Tres Generaciones® Tequila, in collaboration with Idea Generation, commemorated 50 Years of Hip Hop alongside the 50th Anniversary of the esteemed tequila brand. This momentous event unfolded in Brooklyn, New York, the hometown of legendary rapper, producer, and actor, Big Daddy Kane. The evening was highlighted by a captivating live interview conducted by Idea Generation Founder, Noah Callahan-Bever, engaging with Big Daddy Kane. As a monumental figure in Hip Hop, Big Daddy Kane shared his insights on the significance of this milestone for the industry. Attendees were treated to details about the rapper’s upcoming Netflix documentary during the event.

Purpose

In its ongoing series with Idea Generation, Tres Generaciones® Tequila continues to spotlight the profound influence of music in inspiring ‘Get Up’ moments, aligning with its Fail Twice #GetUpTres mantra. Celebrating its 50th Anniversary, the brand introduced a limited edition 50th Anniversary Añejo, representing its inaugural prestige tequila. This unique expression pays tribute to Don Francisco Javier Sauza’s original recipe, crafted half a century ago, honoring three generations of tequila craftsmanship.

NEW YORK, NEW YORK – NOVEMBER 30: Big Daddy Kane (L) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)

Significance

Tres Generaciones® Tequila, deeply rooted in the ethos of persistence, proudly aligns with individuals and platforms sharing a determined spirit passed down through three generations of the Sauza family. The brand’s “Get Up Tres” initiative encourages emerging artists, creators, and enthusiasts to celebrate setbacks, focus on the journey, and persist despite obstacles encountered along the way.

NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (L) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane attends Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: A guest writes "Be Happy" at the "What's A Piece of Advice You'd Give You Younger Self" photo booth at Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Product view at Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: DJ Drewski performs at Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kaneattends Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: DJ Perly performs at Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (L) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (L) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Guests attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (L) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (L) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (L) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (L) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane attends Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (R) and guest attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Guests attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Guests attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane signs autographs at Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: (L-R) Big Daddy Kane, DJ Perly, and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (L) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (L) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane attends Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (L) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Guests attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Guests attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Photo booth at Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: DJ Drewski performs at Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: (L-R) Big Daddy Kane, guest, and Paul Rosenberg attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Atmosphere and skyline view at Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Product view at Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Product view at Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Noah Callahan-Bever, Founder and CEO Idea Generation (L) talks with a guest at Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (L) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane attends Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (L) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (R) and Noah Callahan-Bever, Founder and CEO Idea Generation attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Product view at Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Guests attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)
NEW YORK, NEW YORK - NOVEMBER 30: Big Daddy Kane (L) and Paul Rosenberg attend Idea Generation LIVE: Celebrating 50 Years of Hip Hop and Tres Generaciones Tequila with Big Daddy Kane at Westlight at The William Vale on November 30, 2023 in New York City. (Photo by Rob Kim/Getty Images for Tres Generaciones Tequila)

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.