ESPN Launches NBA Playoffs Campaign Featuring New Song “ATM” from J. Cole

Photo Credit – ESPN

NBA Playoff Promo – ATM from ESPNFrontRow on Vimeo.

ESPN has once again teamed up with acclaimed recording artist and Grammy Award-nominee J. Cole in a new NBA Playoffs campaign launching today. The spot features the exclusive broadcast debut of J. Cole’s song “ATM,” fresh from his new highly-anticipated album KOD, which is available now through Dreamville Records, Roc Nation, and Interscope Records. Click here to view the spot.

Also announced previously, ESPN debuted a special broadcast open featuring J. Cole that is currently airing across ESPN and ABC telecasts.

Entering its second weekend of NBA Playoffs coverage, ESPN and ABC’s viewership is off to its best start in seven years (since 2011). Through five games, ESPN and ABC combined to generate an average of 4,045,000 viewers during opening weekend, up five percent year over year. This weekend’s slate of programming across ESPN platforms is below:

Telecast schedule

Date	Time (ET)	Telecast	Commentators	Platform(s)
Fri, Apr. 20	7 p.m.	Game 3: Cleveland Cavaliers at Indiana Pacers telecast presented by Mountain Dew Kickstart	ESPN: Mike Breen, Jeff Van Gundy, Mark Jackson, Lisa Salters ESPN Radio: Marc Kestecher, Jon Barry ESPN Deportes: Alvaro Martin & Carlos Morales	ESPN, ESPN App, ESPN Radio, ESPN Deportes
	8 p.m.	Game 3: Toronto Raptors at Washington Wizards telecast presented by Mountain Dew Kickstart	Adam Amin, P.J. Carlesimo, Jorge Sedano	ESPN2, ESPN App
	9:30 p.m.	Game 3: Boston Celtics at Milwaukee Bucks telecast presented by Mountain Dew Kickstart	ESPN: Mark Jones, Hubie Brown, Cassidy Hubbarth ESPN Deportes: Leo Montero & Fabricio Oberto	ESPN, ESPN App, ESPN Deportes
Sat, Apr. 21	7 p.m.	NBA Countdown presented by Mountain Dew Kickstart	Michelle Beadle, Chauncey Billups, Paul Pierce, Jalen Rose	ESPN, ESPN App
	7:30 p.m.	Game 3: Houston Rockets at Minnesota Timberwolves telecast presented by Mountain Dew Kickstart	ESPN: Dave Pasch, Doris Burke, Jorge Sedano ESPN Radio: Adam Amin, Jon Barry	ESPN, ESPN App, ESPN Radio, ESPN Deportes
	10 p.m.	Game 3: Oklahoma City Thunder at Utah Jazz telecast presented by Mountain Dew Kickstart	ESPN: Ryan Ruocco, Kara Lawson, Adam Schefter ESPN Deportes: Alvaro Martin & Carlos Morales	ESPN, ESPN App, ESPN Deportes
Sun, Apr. 22	12:30 p.m.	NBA Countdown presented by Straight Talk Wireless	Michelle Beadle, Chauncey Billups, Paul Pierce, Jalen Rose	ABC
	1 p.m.	Game 4: Boston Celtics at Milwaukee Bucks telecast presented by Mountain Dew Kickstart	ABC: Mark Jones, Hubie Brown, Cassidy Hubbarth ESPN Radio: Marc Kestecher, Jim Spanarkel ESPN Deportes: Fernando Alvarez & Pablo Viruega	ABC, ESPN App, ESPN Radio, ESPN Deportes
	3:30 p.m.	Game 4: Golden State Warriors at San Antonio Spurs telecast presented by Mountain Dew Kickstart	ABC: Mike Breen, Jeff Van Gundy, Mark Jackson, Lisa Salters ESPN Radio: Sean Kelley, P.J. Carlesimo ESPN Deportes: Alvaro Martin & Carlos Morales	ABC, ESPN App, ESPN Radio, ESPN Deportes

SHARE ON FACEBOOK SHARE ON TWITTER

Tags: ATM, ESPN, J. Cole, NBA, The Hype Magazine

About the Author

Landon Buford Washington State Graduate Past Interviews include Grammy Award Winner Kenny G, David Banner, WNBA President Lisa Borders, What's Trending's CEO Shira Lazar, Ice Cube, NBC's Chicago PD LaRoyce Hawkins, Family Matters Darius McCrary, En Vogues Maxine Jones, Team USA Track & Field Member Norris Frederick, James Kyson, WNBA Great Lauren Jackson, and more.