Published on December 11th, 2018 | by Dr. Jerry Doby


Michelle Obama’s ‘Becoming’ Book Tour Extended, Adds 2019 Dates for North America and Europe


After a highly successful 2018 12-event arena tour across 10 cities, Live Nation and Crown Publishing, a part of Penguin Random House, are pleased to announce that additional dates and cities have been added to Becoming: An Intimate Conversation with Michelle Obama.

Tickets for North American dates will go on sale to the general public starting Saturday, 
December 15, at 10 a.m. local time, and starting Friday, December 14, for European dates

This extension of the tour will include 21 events in 2019 across North America and Europe produced by Live Nation, including 11 additional events in the U.S., 4 in Canada, and 6 in Europe. The 2019 events will kick off on February 8 in Tacoma, WA, and will make stops in previously unvisited cities, including Austin, Toronto, Atlanta, Copenhagen, Amsterdam, and more. The European dates will include an event in Paris, rescheduled from the original December 5, 2018, date which was delayed due to Mrs. Obama’s trip back to the U.S. to attend the late President George H.W. Bush’s funeral. The 2019 events will also see Mrs. Obama visiting a range of venues, from arenas to more intimate theaters. Each stop will feature to-be-announced moderators who will appear in conversation with the former First Lady. The final event will take place on May 12 in Nashville, TN, concluding the Becoming book tour.

Mrs. Obama is dedicated to ensuring tickets are put into the hands of real fans, and not resold on secondary websites. That is why Live Nation and European ticket agencies are implementing various methods to limit ticket scalpers on the Becoming book tour. The North American events will utilize Ticketmaster’s Verified FanÒ platform. Fans can register now through Wednesday, December 12, at 10 p.m. PST HERE for the Verified Fan presale. Registered fans who receive a code will have access to purchase tickets for the North American events before the general public on Friday, December 14, from 10 a.m. local time to 10 p.m. Information on the ticketing methods for the European events is available at each city’s respective ticketing website. 

Tickets for the newly announced North American 2019 dates will go on sale to the general public beginning Saturday, December 15, at 10 a.m. local time at BecomingMichelleObama.com. A limited number of VIP meet and greet packages with the former First Lady will also be available.

Local general on-sale timing for European events are listed below.

In keeping with her commitment to make her events accessible to as many people as possible, Mrs. Obama and Live Nation will donate a portion of ticket inventory in each market to various organizations, including, but not limited to, charities, schools, and community groups in each city the tour visits. Those fans will receive free admission to the tour stop in their city.

Attendees at Mrs. Obama’s events will hear her honest reflections on the experiences and events, both public and private, that have shaped her, from her childhood on the South Side of Chicago to her years as an executive balancing the demands of motherhood and work, to her years spent at the most famous address in the world. Michelle Obama has emerged as one of the most iconic and compelling women of our era. As First Lady of the United States – the first African-American to serve in that role – she helped create the most welcoming and inclusive White House in history, while also establishing herself as a powerful advocate for women and girls in the U.S. and around the world.

I couldn’t be more excited to visit even more cities across the country and around the world,” Mrs. Obama said. “I’ve been so humbled by the response to the tour thus far and the overwhelming interest we’ve received from so many communities we weren’t able to visit this year. That’s why I’m thrilled that we’re able to expand our conversations to these new settings and wider audiences. I can’t wait to continue the discussions that have been so meaningful for me and, I hope, for so many others.”

BECOMING was released on November 13 in the U.S. and Canada by Crown Publishing, a part of Penguin Random House, as well as in 33 languages around the world. Since its publication, BECOMING became an instant #1 New York Times bestseller after one week of sales, and has sold more than 3 million units in all formats and editions in the U.S. and Canada. According to NDP BookScan data, the hardcover edition of BECOMING has sold more copies than any other book published in the United States in 2018. After six printings, the hardcover edition of BECOMING will have 3.8 million copies in print in the U.S. and Canada and a total of 6 million copies in print worldwide. The book is also a #1 bestseller in 11 other countries around the world. An audio edition of the book, read by Mrs. Obama, is also available in digital and physical formats by Penguin Random House Audio.    


Friday, February 8, 2019

Tacoma, WA

Tacoma Dome

Saturday, February 9, 2019

Portland, OR

Moda Center

Tuesday, February 12, 2019

Phoenix, AZ

Comerica Theatre

Thursday, February 28, 2019

Austin, TX

Frank Erwin Center

Saturday, March 2, 2019

Houston, TX

Toyota Center

Wednesday, March 13, 2019

St. Paul, MN

Xcel Energy Center

Thursday, March 14, 2019

Milwaukee, WI

Miller High Life Theatre

Saturday, March 16, 2019

Cleveland, OH

KeyBank State Theatre

Thursday, March 21, 2019

Vancouver, BC

Pepsi Live at Rogers Arena

Friday, March 22, 2019

Edmonton, AB

Rogers Place

Tuesday, April 9, 2019

Copenhagen, Denmark

Royal Arena

Wednesday, April 10, 2019

Stockholm, Sweden

Ericsson Globe

Thursday, April 11, 2019

Oslo, Norway

Oslo Spektrum

Sunday, April 14, 2019

London, UK

The O2 Arena

Tuesday, April 16, 2019*

Paris, France*

AccorHotels Arena*

Wednesday, April 17, 2019

Amsterdam, Netherlands

Ziggo Dome

Friday, May 3, 2019

Montreal, QC

Bell Centre

Saturday, May 4, 2019

Toronto, ON

Scotiabank Arena

Friday, May 10, 2019

Ft. Lauderdale, FL

BB&T Center

Saturday, May 11, 2019

Atlanta, GA

State Farm Arena

Sunday, May 12, 2019+

Nashville, TN+

Ryman Auditorium+

*Rescheduled from original December 5, 2018 date

+all tickets will be sold through Verified Fan, beginning Fri. Dec 14 at 10am local time. Please see registration details above.


Denmark, Copenhagen (Royal Arena, April 9, 2019):

General on-sale begins: Friday, December 14, 10:00 a.m. local  

Stockholm, Sweden (Ericsson Globe, April 10, 2019):

General on-sale begins: Friday, December 14, 9:00 a.m. local 

Oslo, Norway (Oslo Spektrum, April 11, 2019):

General on-sale begins: Friday, December 14, 9:00 a.m. local 

London, United Kingdom (The O2 Arena, April 14, 2019):

General on-sale begins: Friday, December 14, 1:00 p.m. local

Paris, France (AccorHotels Arena, April 16, 2019):

General on-sale begins: Friday, December 14, 12:00 noon local

Amsterdam, Netherlands (Ziggo Dome, April 17, 2019):

General on-sale begins: Friday, December 14, 11:00 a.m. local

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About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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