The Sweet Kill – Give it Up

A renaissance of Dark-Pop has been delivered with The Sweet Kill’s latest release ‘Give it up’ featuring Russian songstress Lolita. ‘Give it up’, is the power-pop anthem 2018 has been waiting for, with undertones of post-punk’s dark and light dualities meeting modern club anthem beats.

The Sweet Kill delivers a song that swells with emotion and spills over with messages of liberation from one’s inner demons. The meaningful track is built upon the driving drum groove of Darren King (MUTEMATH), which builds to an incessant powerhouse chorus; breathing a new unique life into 808 grooves, and straight ahead pop melodies. The end effect is mesmerizing, pulling off both the atmospheric quietus and infectious hooks of Awolnation and MGMT, with the artful dark-wave angst and bulletproof production of Nine Inch Nails and The Cure. Mills assembled a diverse production team to see the single through to its full potential, including mixer Dave “Rave’ Oglivie (Marilyn Manson) and co-producer Voli (Bebe Rexha).

Inspired by two lost souls in love navigating a hopeless situation, the diviner of the hook-laden anthem Pete Mills and Russian artist Lolita’s driving duet tells the tale of a toxic love story. Lolita’s emotive low alto voice bringing an added depth to the already dark pop tune.

‘Give it Up’ describes two anguished lovers, one desperately trying to seek rescue and redemption from the throes of addiction, and the other unable to let go of their emotionally drowning partner. The subject matter is especially meaningful to Mills, having battled with addiction and coming out the other side.

Prior to the conception of The Sweet Kill, Mills has had an extensive career in the music industry, signing with Nikki Sixx’s label for a period with his former band Flash Bastard. Ultimately moving to Los Angeles, Pete diverged into a producing career, beginning with a co-production credit for Soulkid1’s smash hit song “We Got More Bounce in California” with Michael Patterson (Black Rebel Motorcycle Club). This single’s notoriety captured the attention of local labels which transitioned Pete into a successful producing career working with a myriad of artists including Sheryl Crow, Moving Units, Teddy Riley to name a few. The Sweet Kills latest release marks Pete’s comet-like re-entry back into performing.

Take a listen here: