Published on April 29th, 2019 | by Guest Editor0
Betta Lemme wants you to “Play” – new single + video via Ultra Music
Gone are the days when “Around The World” by ATC took over the airwaves and the Vengaboys were on every TV screen but have no fear, Betta Lemme is here to take you on a trip down memory lane. The rising global sensation just dropped a bop that’s sure to be your official summer jam.
For her new single entitled “Play,” Betta enlisted co-writers Jesse Saint John (Britney Spears, Charli XCX, Kim Petras) and Danny L Harle (Carly Rae Jepsen, Superfruit) – a quintessential pairing alongside her versatility and genre-binding.
Marked as one to watch in 2019 – the singer, songwriter, and multi-instrumentalist is best known for seamlessly singing in three languages (English, Italian, and French), her viral single “Bambola,” as well as her contribution on Sofi Tukker’s smash hit “Awoo.” In just one year since her arrival onto the scene, her love for language and europop has connected millions across the globe.
Every Betta Lemme song is a movie, or at least part of a movie, a scene set for supreme drama and impetuous romance and sometimes a little lovely tragedy. With her opulent sense of melody, the Montreal-bred singer/songwriter dreams up dance music that not only elicits beautiful movement, but builds entire worlds inside your mind.
PAPER admired Betta’s use of music to shout out a larger message: “…the thumping party anthem is much more multilayered than its irreverent club-friendly energy might suggest. As the trilingual singer explains, the song is rooted in our inherent desire to make human connections with each other, whether on the dance floor or elsewhere.”
Watch the video, featuring a cameo by Emilia Fart, below:
When asked about “Play,” Betta Lemme elaborated: “The air is warm in Ibiza. Britney Spears is dancing with the Vengaboys when suddenly they all fall madly in love and decide to have a musical love child. They name that musical love child: PLAY…
The combination between Danny’s nasty productions, Jesse’s snatched sass and my not so secret desire to be a Spice Girl was the recipe behind the birth of ‘Play.’ I know Emo is coming back, hard, but I’d rather dance and cry than just cry. As we can all see, the world is in peril. People are forgetting how to genuinely connect with each other and how to just be human. When writing “Play,” I pictured how nice it would be as a lonely kid for someone to reach out at a party or in the school yard and include me. I’m quite shy. I usually keep my back against the wall at a party or figuratively, when sad. I know deep inside, if I just had the courage to go on the dance floor or ask a friend to hang, I’d transform and have the best time. The happiness would be contagious. I imagine that if the world displayed more of this inclusive behavior, happiness would become contagious for everyone.
I hope that when people listen to ‘Play,’ they let go of inhibitions and social anxieties and just have fun with themselves and each other. Go be silly. At the end of the day, all we want to do is conjugate this verb:
I want to play.
You want to play.
She wants to play.
He wants to play.
They want to play.
We want to play.”
Stream the rest of her collection and follow her online:Tweet