Happenings
Published on July 1st, 2019 |
by Dr. Jerry Doby
Owner and Designer of Frankies Bikinis, Francesca Ailleo, and Sofia Richie Host Intimate Lunch to Celebrate Launch of Their Collaboration, Frankies Bikinis x Sofia Richie
Featured Image Francesca Aiello (Photo by Emma McIntyre/Getty Images for Frankies Bikinis)
Today, Monday, July 1, close friends of Frankies Bikinis and Sofia Richie came together to celebrate the upcoming launch of their anticipated collaboration Frankies Bikinis x Sofia Richie.
The intimate daytime event took place at Nobu Malibu where guests were enjoyed summer-inspired cocktails and sushi, all while mingling on the California coast. It was the perfect setting as the campaign and collection evoke a laid back, comfortable, and fun vibe.
Notable guests included: Sofia Richie, Charlotte McKinney, Pia Mia and more.
Francesca Aiello attends Sofia Richie Celebrates Campaign With Frankies Bikinis at Nobu Malibu on July 01, 2019 in Malibu, California. (Photo by Emma McIntyre/Getty Images for Frankies Bikinis)
Sofia Richie attends Sofia Richie Celebrates Campaign With Frankies Bikinis at Nobu Malibu on July 01, 2019 in Malibu, California. (Photo by Emma McIntyre/Getty Images for Frankies Bikinis)
Pia Mia attends Sofia Richie Celebrates Campaign With Frankies Bikinis at Nobu Malibu on July 01, 2019 in Malibu, California. (Photo by Emma McIntyre/Getty Images for Frankies Bikinis
Charlotte McKinney attends Sofia Richie Celebrates Campaign With Frankies Bikinis at Nobu Malibu on July 01, 2019 in Malibu, California. (Photo by Emma McIntyre/Getty Images for Frankies Bikinis
Bella Harris attends Sofia Richie Celebrates Campaign With Frankies Bikinis at Nobu Malibu on July 01, 2019 in Malibu, California. (Photo by Emma McIntyre/Getty Images for Frankies Bikinis
Charlotte McKinney (L) and Francesca Aiello (R) attend Sofia Richie Celebrates Campaign With Frankies Bikinis at Nobu Malibu on July 01, 2019 in Malibu, California. (Photo by Emma McIntyre/Getty Images for Frankies Bikinis)
Sofia Richie (L) and Pia Mia (R) attend Sofia Richie Celebrates Campaign With Frankies Bikinis at Nobu Malibu on July 01, 2019 in Malibu, California. (Photo by Emma McIntyre/Getty Images for Frankies Bikinis)
“When dreaming up the perfect “it” girl to collaborate with, Sofia instantly came to mind – she exudes such confidence and femininity. Working with Sofia on this collection and then bringing it to life in our campaign shoot was a breeze. Our personal style and taste link up perfectly and I think that had something to do with the fact that we both grew up living the typical California girl lifestyle,” Francesca Aiello, Founder and Creative Director of Frankies Bikinis explains.
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The collection consists of 10 swimwear separates available in pink and blue tie-dye prints. The separates range in price from $85 – $100 USD and are available for purchase now at www.frankiesbikinis.com and key retailers including Revolve, Kith, and Diane’s Swimwear.
About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.