deadmau5 and Beatsource Partner Up For “Pomegranate DJ Challenge”
Starting today for two weeks, DJs from around the world will be able to show off their skills for the new “Pomegranate DJ Challenge” presented by deadmau5 and Beatsource. The global competition will search to find the most creative use of deadmau5 and The Neptunes’ single “Pomegranate.” From the pool of contestants, three winners will be selected for prizes. First place will win the grand prize of a $2,000 Apple gift card and all three winners will win a 1-year subscription to Beatsource LINK. Beatsource LINK allows DJs to access and download club-ready versions of songs for their next new take on a track.
Participants are tasked with filming themselves getting creative with deadmau5 & The Neptunes’ track “Pomegranate” in a DJ performance video. Challengers are welcomed to mix and manipulate the track in any way that shows off their style and skills – the competition will be fierce!
How to Participate
To enter the contest, post a video of yourself on Instagram DJing creatively with deadmau5 and The Neptunes’ track “Pomegranate.” The video must be 60 seconds or less and you must tag @beatsourceofficial, @deadmau5, and use the hashtag #PomegranateDJChallenge in your post. Entries close on July 8 at 11:59 p.m. PT and will be judged on creativity by the Beatsource team. Beatsource and deadmau5 will announce the winner on July 15.
Beatsource Chief Content Officer, Edwin “DJ Phenom” Paredes: “We are thrilled to partner with deadmau5 and the mau5trap team for a track that is funky and uplifting. Beatsource is the perfect platform for the DJ community to express their creativity and share their talents which is what we’re all about.”
Beatsource Label Relations Manager, Andrew “Disko Drew” Rodriguez: “Deadmau5 and the mau5trap team have always been at the forefront of music creativity. At Beatsource we are excited to support him and his continued evolution of sound. What sets Beatsource apart from all other DSPs is that we cater specifically to the Dj community who we believe are the true music tastemakers around the world.”
In a move that ushers in a new era in DJ technology, Beatsource, the music streaming service for open format DJs created by Beatport and the world’s largest promotional record pool, DJcity, recently released their Beatsource LINK technology. No matter what kind of gig, Beatsource LINK’s convenient and reliable integration with rekordbox allows instant access to all the hits from top genres including Hip-Hop, Pop, R&B, Latin, Dance, and Reggae / Dancehall. Beatsource LINK is also known for their Offline Performance Mode feature, which provides the ability to store up to 100 songs in a locker to be used without an internet connection. With this, DJs can create, build, and manage their personal playlists on Beatsource.com and not be dependent on a strong wi-fi connection for their DJ set. This unique Offline Performance Mode eliminates the need for DJs to download music and at long last makes available a reliable professional streaming solution for DJs.
More About deadmau5:
Joel Zimmerman, more commonly known as deadmau5 (pronounced ‘dead mouse’), is one of the world’s most respected electronic music producers of modern times. Enjoying international chart success with his platinum-certified single “Ghosts ‘n’ Stuff,” as well as “Professional Griefers,” “Sofi Needs A Ladder” and “I Remember,” he has also released seven critically acclaimed albums: an orchestral album where’s the drop?, W:/2016ALBUM/ and > album title goes here < (both reached #1 on the Billboard Dance/Electronic Chart), 4×4=12 (recognized for having sold well over 1,000,000 copies in the U.S.), For Lack Of A Better Name, Random Album Title and while(1<2). The multiple JUNO Award-winning and GRAMMY®-nominated artist’s ability to push the boundaries of his talent grows at an equal rate to his fan base, which counts 15 million and more over his combined social media channels. His latest music offerings which includes original productions, remixes and collaborations with featured guests like Rob Swire (“Monophobia”), Lights (“Drama Free”), Shotty Horroh, Scene of Action and more can be found on the mau5ville: level 1, 2 & 3 series. deadmau5 2019 with his first ever film score for the Jonas Akerlund-directed spy thriller Polar available worldwide now via Netflix with its soundtrack released on mau5trap as well as celebrated the release of here’s the drop!, an album of remixes of material from his 2018 orchestral album where’s the drop? For it, plenty of revered tastemakers such as Morgan Page, Matt Lange, PEEKABOO, Mr. Bill and more have been tapped for their talents to make this remix album a cerebral journey through sound. Over the course of his extraordinarily successful U.S. cubev3 tour late 2019/early 2020 which ranked in the Top 10 of Pollstar’s top tours globally, deadmau5 released a trilogy of singles. “FALL,” “COASTED” and “SATRN” were new material featured as part of his new live show complimenting the most complex production he has ever presented. Look for a new artist album to arrive from deadmau5 soon.
More About The Neptunes:
Formed by Pharrell Williams and Chad Hugo, The Neptunes imparted their singular spirit upon some of the most seminal albums and songs of this century, ranging from Snoop Dogg’s “Drop It Like It’s Hot” [feat. Pharrell] and Britney Spears’ “I’m a Slave 4 U” to Justin Timberlake’s “Rock Your Body” and Gwen Stefani’s “Hollaback Girl.” Cited on Billboard’s “Top 10 Producers of the Decade” as #1, Vice claimed, “They have turned just about every modern genre inside out, spearheading the most revolutionary change in the sound of pop since Motown.” Along the way, the collective garnered four GRAMMY® Awards, notched 24 Top 10 entries on the Billboard Hot 100, and earned a place in the Songwriters Hall of Fame among the 2020 class of inductees. 1998 saw the pair claim a place on the charts for the first time with N.O.R.E.’s “Superthug (What What)” and went on to produce Kaleidoscope for Kelis as their first full album behind-the-board. Carrying this style into the next century, a string of chart-busting smashes followed such as Ol’ Dirty Bastard’s “Got Your Money” [feat. Kelis], JAY-Z’s “I Just Wanna Love U (Give It 2 Me),” Mystikal’s “Shake Ya Ass,” Diddy’s “D.I.D.D.Y.”, Usher’s “U Don’t Have To Call,” and Busta Rhymes’s “Pass the Courvoisier, Part II.” The Neptunes set the globe on fire with “I’m a Slave 4 U.” Not only did it go #1 around the world, but it dramatically amplified their influence as a game-changing force. On its heels, the two-piece crafted “Hot in Herre” for Nelly, scoring #1 on the Billboard Hot 100. 2004 represented a watershed moment. They created seven of the thirteen tracks on Justin Timberlake’s classic Justified, receiving GRAMMY® Awards in the categories of “Producer of the Year, Non-Classical” and “Best Pop Vocal Album.” Two years later, they collected the “Best Contemporary R&B Album” GRAMMY® Award for their contributions to Mariah Carey’s comeback The Emancipation of MiMi and landed the 2007 “Best Rap Song” GRAMMY® for Ludacris’s “Money Maker” [feat. Pharrell Williams]. Among hundreds of titles, their discography consists of smashes for Beyoncé, Madonna, JAY-Z, Watch The Throne, Clipse, Jadakiss, Pitbull, LL Cool J, Kendrick Lamar, Fabolous, T.I. Fall Out Boy, John Legend, Solange, and Shakira in addition to soundtrack cuts for billion dollar blockbuster franchises, including Bad Boys, Fast & Furious, and Austin Powers, to name just a few. Joined by childhood friend Shae Haley, The Neptunes also helmed production for all five N.E.R.D albums to date. These include the gold-selling one-two punch of the classic In Search Of… [2002] and Fly or Die [2004] as well as 2008’s Seeing Sounds and Nothing in 2010. The group’s 2017 offering NO_ONE EVER REALLY DIES yielded the double-platinum hit “Lemon” [feat. Rihanna]. Not to mention, they unleashed a gold-selling compilation, The Neptunes Present…Clones, in 2003 and captured #1 on the Billboard Top 200 with the project. 2020 marks a new era for The Neptunes. Collaborating in the studio with Rihanna, Lil Nas X, Dua Lipa, Snoh Aalegra, Buju Banton, Beck, SZA, Lil Uzi Vert, G-Eazy, deadmau5 and more, the “Neptunes Sound” continues to forever transform the careers of A-list superstars and the culture at large.
More About Beatsource:
Beatsource is the premier digital music platform for DJs who specialize in performing Hip-Hop, Pop, Latin, R&B, Dance and Reggae/Dancehall music at events around the world. Launched in 2019 as a joint venture between Beatport and DJcity, Beatsource provides its customers with an online download store, a subscription product integrated with DJ software and hardware companies and an exclusive promo pool subscription tier for professional DJs. Beatsource is based in Los Angeles, and has offices in Denver, CO, and Berlin, Germany. For more information visit www.beatsource.com. Follow them on Facebook, Twitter, and Instagram.
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TweetAbout the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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