Published on August 31st, 2020 | by Guest Contributor

Publicist and Momprenuer ‘Mariah Oates’ Helps Talent Bring Authenticity to their Voices

From media personality to publicist, Mariah Oates champions the entertainment industry by understanding the correlation between displaying talent and articulating brand stories. Coaching her clients to excel in both areas, Mariah Oates is the CEO & Co-founder of The PR Alliance, an entertainment and lifestyle public relations agency. Through The PR Alliance, Mariah uses her media relations perspective to ensure brands are appealing to their audiences and pitch worthy to publications.

Prior to launching The PR Alliance in 2017, Mariah worked with networks including ESPNU and MTV where she learned the ropes of being an on-air personality. Upon opening her business, Mariah secured client placements on publications such as The Huffington Post, Sheen Magazine, KarenCivil.com, and Black Enterprise. Throughout her career, Mariah has also had the opportunity to work alongside a number of notable figures including Dia Simms, Karen Civil, Yvonne Orji, Keith Sweat, Brandy, Ro James, Rotimi of “Power” and Dani of “Black Ink Chicago,” to name a few.

Having a well-rounded media and entertainment perspective puts Mariah in position to give talent this advice: “Your authenticity (or lack thereof) determines the direction of your brand.” Mariah explains that the key to having a successful brand is allowing people to connect with you on deeper levels. If you are not being your authentic self, it will be felt whether on camera or on social media…and you will lose people. Witnessing brands hide behind their true identities because they did not understand how to resonate with their audience gave Mariah the motivation to help her clients dig deeper to tell their stories. Today, Mariah has done this for other 100 brands, as has shown no signs of giving up on it.

After having her daughter in early 2019, Mariah expanded her portfolio to “Mompreneur,” where she is now invited to not only share her public relations and media experience, but to share with other moms how she adds to her plate without taking away anything in business. “Balance is something that many strive for, but few rarely attain. Focus more on showing up as your best self each day…whatever that looks like for you on that day.”

Mariah Oates was named one of Washington, D.C.’s most influential entrepreneurs by three organizations and was listed on MVEMNT’s Top 40 Under 40 list. Mariah’s credentials matched with her unwavering commitment to tell brand stories and her ability to stay on course through parenting, makes her the go-to resource for all things public relations, media, and balancing motherhood.

Check out Mariah Oates on Instagram to learn more: www.instagram.com/mariaheoates

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