Summer Heart signs to Icons Creating Evil Art for new EP ‘Ambitions’ Out November 6th

Following on from his ‘12 Songs Of Summer’ project, which has seen him release a new song or remix every month for the past year, Swedish musical troubadour David Alexander aka Summer Heart has now returned to announce the details behind his latest EP ‘Ambitions’, which arrives on 6th November 2020.

Having been performing independently for over eight years, Summer Heart is now signed to the renowned Swedish label Icons Creating Evil Art. With an already impressive roster under their belts, the imprint is set to become a welcome home to the frontman’s breezy and lovable direction.

Much like his work to date, his latest collection looks to take influence and inspiration from his everyday life, which has always given him an extremely down-to-earth and relatable style of writing. Filled with his bright and euphoric aesthetic, each track looks to tell the story of the man behind the name, giving us a more humbled and intimate feel to his direction.

Written between his recent trip to California and his hometown in Malmö, Sweden, the frontman treats us to a blend of personal tales in his love life, to just letting himself go and experiencing life as it happens. While singles like ‘Ambitions’, ‘Wash You Off’ and ‘Ocean’ tackle the anxieties and insecurities of what to do next, the EP’s closer ‘Motorcycle’ sees him in renewed spirits, shaking off past experiences and letting himself feel free once again.

But continuing to keep his cards close to his heart, this new release is still filled with all the romantic ventures he is known for. With ‘Good Together’ seeing him pursue that bright and elegant dream-pop sound we all know and love, the EP’s opener ‘Ambitions’ and closer ‘Motorcycle’ act as the bookends for this sweeping new journey. Bringing a sweet and effortless energy throughout, they mark the beginning and end of an emphatic journey that looks to cement the same positive direction that landed him his first record deal.

Speaking about his new collection, he said, “Before going on tour I always make sure to wrap up all the work I have postponed or ignored so I can come back to a blank slate. But since my tour got cancelled it was the first time in my adult life I actually didn’t have anything to do. It was very freeing and I could sit down and think about what I wanted to create and what I had struggled with in the past. I realised I’ve just wanted too much and never really been able to slow down and see things from a different perspective. The EP itself is about having high ambitions and wanting to do so many things at the same time but not always knowing where to put your focus.”

Summer Heart’s new EP ‘Ambitions’ will be available to stream and download from 6th November 2020 via Icons Creating Evil Art.

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Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.