2020’s Most Viral Song Creator BMW Kenny #WIPEITDOWN Breaks Into Tech With Addictive App Wipe It Down the Game

Following the wildly successful 2020 TikTok challenge #WIPEITDOWN, created by Atlanta-bred artist BMW Kenny, the viral rapper and well-respected songwriter is extending his entrepreneur empire beyond music, venturing into the world of big tech by releasing his own video game Wipe it Down. The game is available now on Apple’s App Store. Developed by Shane Olimpio @dev.shane

https://apps.apple.com/us/app/wipe-it-down/id1532684893

The app is a satisfying, addicting game, where players strategize to launch a sponge across messy mirrored surfaces in the sky while dodging roadblocks, traffic cones, and other obstacles. Players advance through dozens of mesmerizing levels by whipping down the surfaces, moving throughout challenging levels. BMW Kenny invites fans into his own virtual world with this game that gives players access to exclusive merch and a unique listening experience. Each level of the game offers up a new song by the artist as you play.

“Wipe It Down the game is my high moment in my eyes. I just wanted this song to travel outside of TikTok, and for it to make it [to] radio and crossover to other platforms, it was only right I have a childhood dream come true, MY OWN VIDEO GAME! The game is so fitting to the song and I hope it just takes a life of its own. I am super excited to drive parents all over the globe crazy!” – BMW Kenny

The “Wipe It Down” viral trend captured the attention of some of the biggest celebrities around the world, from Will Smith, Jason Derulo, Jessica Alba, Dwyane Wade, Drake Bell, to TikTok stars Avani Gregg and Gil Croes and Youtube sensations, JoJo Siwa and Colleen Ballinger (Miranda Sings).

The track hit the Top of Spotify’s Viral Charts in almost 30 countries after a whopping 3.7 Million creators on TikTok have used the song to do their own #WIPEITDOWN challenge and has amassed over 8 million streams on Spotify alone.

BMW Kenny is an Atlanta rapper and songwriter whose first major label-placement was Usher’s “Love in this Club Part II”. He has also written hit singles for top talent like Justin Bieber’s “Confident”, Rae Sremmurd’s “Throw Sum Mo”, Trey Songz’s “Foreign”, Jeremih’s “Woosah”, and many more.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.