“Live Through Love” Campaign by Street Artist Ruben Rojas

This week, LA based street artist, Ruben Rojas launched a partnership with local vodka distillery Our/Los Angeles to promote the message of “Live Through Love” to Angelenos.

This partnership includes a curated label for the vodka brand’s 750ml bottle, available in stores this week and priced at $20.99. The limited label will include an initial run of only 200 bottles all being produced right here in downtown Los Angeles at the distillery which is run by Partner Anton van der Woude and distiller Samantha Hochhauser.

The collaboration also includes a donation to Beautify Earth, a 501(c)(3) nonprofit and international movement of which Rojas is the co-founder. Beautify Earth creates impactful murals in neglected areas by engaging with brands, cities, developers, small businesses, neighborhood organizations, schools and individuals. The newest mural will be going up this month in Santa Monica so be sure to keep an eye out!

This partnership marks the second initiative as a part of Our/Los Angeles’ monthly LA Spotlight campaign partnering with different Angelenos for social good throughout 2021.

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