BSB Whiskey and Jamie Foxx Introduce Groundbreaking Collaboration with New Packaging
The Hollywood superstar Jamie Foxx teams up with WES Brands to unveil BSB Whiskey, redefining the spirit scene
In a groundbreaking collaboration, WES Brands, a leading force in spirits innovation, has partnered once again with multi-talented artist Jamie Foxx to introduce BSB Whiskey, a flavorful and smooth addition to the whiskey landscape. After two years of meticulous crafting, BSB Whiskey, boasting a unique Brown Sugar Blend (BSB) flavor profile, is poised to revolutionize the industry, with Foxx taking the helm as both brand owner and creative director.
Jamie Foxx’s Vision for BSB Whiskey
“Life is precious, so I’ve always tried living it to the fullest. As an avid whiskey drinker, owning a brand that is sippable and unlike any other has been a life goal of mine; with BSB, I’m finally making that happen,” shares Foxx, BSB Owner & Creative Director. “BSB is an ode to my personal philosophy – it’s about bringing people together to celebrate life and have fun.”
The Flavor Experience: Bold, Strong, and Better
BSB Whiskey delivers a captivating sensory experience, blending the aromatic spice of cinnamon with the comforting sweetness of brown sugar in its 70-proof liquid. This unique combination promises a smooth taste that lingers on the palate, setting it apart from traditional whiskies.
Innovative Packaging: A Visual Masterpiece
Complementing its exceptional flavor profile is BSB Whiskey’s innovative packaging. Encased in a sleek, matte black bottle adorned with a luminous “BSB” chenille letter patch, the design captures attention and exudes sophistication. Whether on the shelf or at social gatherings, BSB Whiskey stands out as a coveted centerpiece.
Industry Insights and Growth Prospects
“Last year was a record year for flavored whiskies. U.S. depletions reached 18.25 million cases in 2023, up from 14 million cases in 2019,” notes Lauren Kiyak, SVP of Marketing at WES Brands. “We knew we had an incredible opportunity on our hands. With Jamie’s creative lead, BSB now sits at the intersection of fashion and sports, a modern tribute to nostalgic tech and delicious flavors.”
Expansion Plans and Leadership Addition
BSB Whiskey is positioned as a key priority within WES Brands’ rapidly expanding portfolio. To spearhead its national rollout, Naeemah Leonard, a seasoned veteran with over 15 years of experience in the wine and spirits industry, joins as the Senior Brand Director of Whiskey. With her expertise and track record in managing celebrity partnerships, Leonard is set to elevate BSB Whiskey to new heights.
Availability and Pricing
Crafted and bottled in Columbia, TN, BSB Whiskey is available in 750ml bottles at 70% ABV, retailing at $24.99. It can be purchased nationwide online and is also available in limited quantities at select retailers across the U.S. Whiskey fans can keep up with this brand on Facebook, Instagram, or the official BSB Whiskey website.
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*For those indulging in BSB Whiskey, remember to sip responsibly and cherish the moments shared.*
